Mediabistro
   

Audience Marketing Manager - Remote

Bobit, Torrance, CA USA

Work at Bobit

Duration: Full-Time


Bobit is seeking a talented Audience Marketing Manager to join our team! The Audience Marketing Manager will be responsible for developing the strategic vision to grow the audience and increase engagement across multiple brands.


Responsibilities:

  • Work with the Audience Marketing Director to identify opportunities that grow and drive audience engagement
  • Collaborate with Publishers to determine demographic and audience targets
  • Create queries within the audience database to segment the best audiences for multiple campaigns
  • Is a primary contact with the Directors of Strategic Accounts and Client Success Managers to assess pre-sale program viability
  • Continuously outline and communicate business priorities in terms of key trends and priority audiences and conditions
  • Regularly meets with marketing, data, and audience teams to weave audience-level insight into evaluating current performance and driving growth for target segments in each brand & channel
  • Become an expert on customer behavior and insights at a market-level by performing analysis using customer data from internal systems and external research to draw conclusions that are communicated visually and / or in digestible formats

Requirements:

  • BS/BA in Marketing, Business or Communications, or a related field preferred but not required
  • 3-5 years digital marketing/audience development experience
  • Proven interpersonal and influencing skills; collaborative team member within marketing and across non-marketing functions
  • Understanding of the controlled circulation process, including audits
  • Audience Builder (Omeda), and Jira experience a plus
  • Competence in online analytics tools and able to report results and suggest improvements

Please visit the Careers section of Bobit’s site to view the benefits you will receive in return for your commitment and dedication to our brands.


About Bobit:

Businesses run faster, smarter, and better with essential information and services Bobit provides. We bring buyers and sellers together through our media and events. We help advance the markets we serve and their critical business decisions are made with the information, data, and technology we deliver. Bobit helps business move forward. Bobit is a national B2B media company providing business information and solutions via print and digital magazines, digital media, live events and specialized marketing tools.

No phone calls / No agencies, principals only

About Bobit

Businesses run faster, smarter, and better with essential information and services Bobit provides. We bring buyers and sellers together through our media and events. We help advance the markets we serve and their critical business decisions are made with the information, data, and technology we deliver. Bobit helps business move forward. Bobit is a national B2B media company providing business information and solutions via print and digital magazines, digital media, live events and specialized marketing tools.

Bobit

Want to learn more about Bobit? Visit Bobit's website.