Mediabistro
   

Social Media and Content Associate

CertifiKid, Remote, Work from USA

Work at CertifiKid

Salary: Starting at $35,000 plus health, 401K and vacation and other fun perks related to family experiences!

Salary min: $30,000

Salary max: $40,000

Level: Experienced (Non-Manager)

Duration: Full-Time


The Content/Social Media Associate will report to the Director of Social Media and work in close coordination with the CAO. This position will focus both on the support of sales and marketing in the production of fresh, innovative deliverables that translate complex ideas into compelling digital experiences for the family audience. The Content/Social media associate will oversee all activities on Macaroni KID / CertifiKID social media platforms. This candidate will develop strategies to improve brand visibility and awareness and also develop engaging content for social media channels and support deliverables for our publisher community. Company perks include remote work, vacation, 401k, health insurance and perk fun family experiences. 

Responsibilities

  • Create custom content following all brand guidelines while maintaining our brands' voice.
  • Schedule, and execute social media content across but not limited to Instagram, Facebook, TikTok, Twitter, LinkedIn, Pinterest, YouTube and emerging platforms. This includes writing and editing copy to be posted on our social media channels, as well as crafting social media advertising campaigns. Assist in conceptualizing & producing dynamic and fun video content with focus on TikTok and FB/IG Stories/Reels.
  • Grow our brand presence across our various social media channels, monitor and engage with our social community and improve customer experience.
  • Analyze brand tracking, market trends, consumer need, and the competitive landscape.
  • Collaborate with teams to develop marketing and communications strategies that leverage the social media space.
  • Develop creative elements for marketing materials, emails, deals, deal collections, promotions, and all web, print, and digital marketing collateral. Outstanding written and oral communications and presentations skills; creativity is key.
  • Develop marketing, business, and social media strategies and recommend implementation plans in order to grow subscriber base and boost sales. Coordinate with the team to guide efforts in implementing these plans.
  • Assist with development of new projects.

Skills and Qualifications

  • The Social Media Associate candidate should have a strong knowledge of the current social media landscape and have a passion for content creation, metrics, interacting with our family based brands. Facebook / Instagram Stories/Reels and TikTok experience is a must. Knowledge of current social media legal guidelines and with Instagram and Facebook Ads, Sponsored Post, and Branded Content.
  • Excellent communication skills. The ability to work independently and in a team-oriented atmosphere with 3+ years of experience managing social media platforms, creating marketing/advertising campaigns from developing the vision and message to overseeing production on time and under budget if applicable.
  • Strong Canva skills, design background a plus.
  • Proven experience with concept development.
  • Strong writing skills for both long form and short form content.
  • Strong creative vision with an understanding of our business objectives.
  • Prior project management experience, with a focus on creative direction.
  • Be capable of prioritizing work and resources across engagements based on short- and long-term needs.

About CertifiKid

Widely recognized as one of the best deal websites for parents, CertifiKID helps parents provide incredible experiences for their kids on a budget. From family outings and recreation to kids’ summer camps and classes, to children’s theatre and museums, to birthday party packages and family getaways, CertifiKID connects parents with amazing kids’ activities and family-friendly fun in your community – and nationwide – at prices that won’t break the bank.

CertifiKid

Want to learn more about CertifiKid? Visit CertifiKid's website.