Associate Director, Social Media
Columbia | SIPA, New York, NY USA
Work at Columbia | SIPA
Associate Director of Social Media
- School of International and Public Affairs
- Full Time
- Opening on: Dec 17 2022
- Grade 13
- Job Type: Officer of Administration
- Bargaining Unit:
- Regular/Temporary: Regular
- End Date if Temporary:
- Hours Per Week: 35
- Salary Range: $95,000 - $115,000
The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Reporting to the Director of Strategic Content Management, the Associate Director of Social Media is responsible for developing and implementing compelling storytelling for SIPA’s social media that align with the School’s strategic goals.
The Associate Director of Social Media will explore and develop new ways to strengthen SIPA’s brand identity, reach, and engagement with key stakeholder audiences across SIPA’s social media, with a particular focus on improving engagement through expanded user generated content. The Associate Director of Social Media will work closely with the School’s dean and other senior leadership and faculty to leverage their social media presence to advance the School’s strategic goals. The ideal candidate will possess a growth mindset with deep understanding of existing and emerging platforms, oriented towards expanding SIPA’s digital community and reporting on KPIs.
- Leads and implements social media strategy and analytics across all SIPA brand accounts (Instagram, LinkedIn, Twitter, Facebook) – ensure brand, graphic, and voice consistency across all platforms.
- Collaborates with students, alumni, faculty, senior leadership, and partner offices to source content for SIPA’s main social media accounts.
- Consults with the dean, faculty, and senior administrators to enhance their individual/personal social media presences, improve ties to SIPA brand (visual, voice, etc.), and elevate the School’s thought leadership.
- Liaises with the SIPA Diversity, Equity, Inclusion, Climate & Engagement (DEICE) committee and associate dean for diversity and community engagement to broaden the diversity of content and develop community content.
- Partners with University Communications and Public Affairs on Columbia-wide messaging and crisis communications.
- Leads on research, planning, and implementation to enter new platforms (e.g., TikTok) or launch new content strategies.
- Conducts regular peer school and sector (think tanks, NGOs, etc.) audits and develops trend reports to continuously improve SIPA’s social media strategy.
- Develops and executes outreach strategy to engage with journalists, policymakers, and thought leaders via SIPA’s social media.
- Develops guidelines and documentation for improved governance and workflow.
- Maintains an editorial calendar for social media.
- Writes, edits, and proofreads compelling social media posts and other content, maintaining School’s voice and tone.
- Develops and measures relevant KPIs for engagement, etc.
- Triages communication from social media comments and DMs and share with appropriate stakeholders.
- Works with partner offices toward “one SIPA” integration of their content.
- Works with stakeholders to maintain and improve consistent brand and voice adherence.
- Supervises student program assistant or other part-time casual employees as needed.
- Bachelor’s degree in communication, public relations, journalism, public administration, or related field and minimum of four years of professional related experience.
- Strong independent decision-making skills and judgment.
- Ability to work with initiative, creativity, and attention to detail and confidentiality.
- Ability to rapidly adapt to new information, changing conditions, or unexpected obstacles.
- Strong project management skills.
- Ability to work effectively under tight deadlines, prioritize, multi-task, be self-reliant but also know when to ask questions.
- Excellent writing, editing, and proofreading skills (knowledge of Chicago Manual of Style and Merriam-Webster preferred).
- Experience managing and growing social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.).
- Ability to foster an inclusive workplace where diversity and individual differences are valued.
- Professional experience in higher education, government/public affairs, or nonprofit sectors.
- Additional years of directly related professional experience.
- Knowledge of and familiarity with news and trends in international affairs and public policy and the many channels, outlets, and influencers active in this space.
- Experience with social media publishing tools (e.g., Hootsuite, Sprout, Meta Creator Studio, Canva, Linktree, Later, etc.).
- Photo and video editing skills (Adobe Creative Suite preferred).
- Experience creating social media content in-app (e.g., Instagram stories, Live, Reels).
- Intermediate Excel or Google Sheets experience for analytics collection and reporting.
- Experience working with user-generated content and/or managing influencers.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
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