Assistant Director, Social Media & Community Management, CAA Marketing

Columbia University, New York, NY USA

Work at Columbia University

Duration: Full-Time


The Assistant Director for Content Marketing and Community Management reports to the Senior Director, CAA Marketing - Digital Initiatives and Outreach. The individual in this role will focus on growing and maintaining the Columbia Alumni Association’s (CAA) social media presence, fostering engagement on the CAA’s digital platforms, and writing and packaging compelling content to optimally deliver programs, initiatives, and thought leadership produced by Columbia alumni, the CAA, Annual Fund Programs (AFP), and the Digital Marketing Initiatives Team (DMI). They may also leverage other content across Columbia that aligns with CAA and OAD objectives. The Assistant Director will be in charge of all social media channels and online community management to foster digital engagement and excitement for being part of the CAA and the broader Columbia community.

This is an opportunity for a talented self-starter to support the growth and development of social media channels and support audience engagement and communications across multiple digital channels. The Assistant Director should be a nimble and entertaining writer, able to convey information in a clear, concise, friendly and inspiring way that will lead to optimal community engagement and impact - whether the call-to-action is attending an event, supporting the University financially, or volunteering through Columbia. All content should be related to Columbia and the CAA’s brand, thought leadership initiatives, benefits and services, and should effectively communicate how these positively impact alumni and students. In addition to writing and curating material, the Assistant Director should be able to design and deploy visual and multi-media assets.

This position will serve as the defacto digital community strategist ensuring that the team is meeting objectives across digital initiatives with a key focus on CAA community engagement and activation spurred by content.


Responsibilities include, but are not limited to the following:

  • Manage social media outreach from ideation to execution, including designing, writing copy, and deploying content and creative across channels including Facebook, Instagram, LinkedIn, Twitter, WeChat
  • Develop and execute strategies for growth across the social media landscape
  • Write compelling copy in multiple styles on a variety of topics covering events, initiatives, cultural happenings, and alumni accomplishments
  • Create and project manage outreach plans
  • Participate in messaging development and campaign planning for communications initiatives
  • Creatively solicit content from alumni and the Columbia community; package this content in interesting and deliverable formats suitable for online platforms, including the Online Alumni Community, Twitter, Facebook, Instagram, LinkedIn, WeChat, and other emerging technology
  • Edit materials to ensure adherence to the CAA style guide and voice
  • Be a core contributor to key University initiatives such as Columbia Giving Day
  • Own community management of CAA social media channels & other digital platforms such as the Online Alumni Community
  • Contribute to the creation/editing/design of graphics
  • Analyze metrics and create reports to identify strengths, weaknesses, and opportunities for improvement and growth across social media channels and digital platforms
  • Create campaign copy for emails and other channels as needed
  • Partner with University Public Affairs and other social media managers across the University on coordination, shared initiatives, and priorities


Bachelor’s degree or its equivalent required. Minimum of 3-4 years’ experience with demonstrated experience and expertise in digital channels with an emphasis on social media, community management, editing, development and implementation. Basic graphic design experience. Experience with Adobe Illustrator, Dreamweaver, and InDesign a plus. Excellent verbal and written skills.


Ability to produce video or audio content using personal devices or in-house equipment a plus. Ability to produce video or audio content using personal devices or in-house equipment a plus. Facility with online tools and resources; interest in exploring and experimenting with new platforms; ability to learn quickly and be flexible when working in the digital space. Ability to set priorities, exercise excellent judgment, and work with diplomacy and discretion in a highly pressured environment. Experience with Salesforce Social Studio or similar platform a plus. Experience with paid media a plus.


Self-starter with project management skills, an eye for detail and ability to juggle a large volume of information in a fast-paced environment, and sense of strategic planning. Ability to work well with internal units, volunteers, and colleagues; a genuinely collaborative personality.

About Columbia University

Columbia University