Search Engine Optimization (SEO) Manager - Homes.com - Irvine, CA

Job Description

Search Engine Optimization (SEO) Manager, Homes.com

CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Homes.com 

Homes.com is already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.  Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. 

Learn more about Homes.com. 
 

Role Description: CoStar Group is currently looking for a creative and detail-oriented Search Engine Optimization Manager to be a major contributor to this effort.  As Manager of SEO, you will lead the SEO strategies for this new Homes.com experience.

You will be a hands-on leader who gets in the trenches to drive work forward, with the ambition to continually grow the Homes.com network. As Manager of SEO, your knowledge will go beyond keyword optimization and meta tags. You will possess the inventiveness to get black hat results using nothing less than 100% white hat techniques - at all times having the core business objectives as your goal.  You will understand that SEO is a team effort, requires a broad organizational and product understanding, and you will be part of the team that will drive that message.

Responsibilities:

• Develop SEO strategies, evangelize the importance of SEO and adhering to SEO best practices within the organization, provide recommendations for improvement of the site (including site architecture, URL structures, on-page ranking factors, image, video and news optimization, etc.) and oversee the implementation of those recommendations.

• Perform keyword research, discovery and tracking.

• Continually perform website audits and analysis, identify SEO related updates, gather requirements, and write technical specifications & user stories for those updates.

• Track and report on a number of SEO related metrics, providing a clear picture of the effectiveness of SEO efforts.

• Work with outside vendors, agencies and consultants as necessary to bolster the capacity and skills of our team.

• Provide support to the content teams (including keyword research) to ensure content is created with SEO best practices in mind.

• Occasionally facilitate SEO training sessions to ensure marketing, technical, and product development staff remain current on the latest SEO best practices.

Qualifications:

• Bachelor's degree.

• 4+ years of experience in a similar role, managing SEO for a large public facing website, either in-house or with an agency.

• Expert knowledge in keyword list generation, and keyword rank and competitive tracking.

• Understand the components of Core Web Vitals, their effect on SEO, and how to improve them.

• Understand schema.org and how it impacts SEO.

• Knowledge in how to optimize images and videos to generate traffic.

• Understand how site architecture affects SEO.

• Advanced knowledge of Google Analytics, Search Console, and SEO tools such SEMRUSH, Conductor, BrightEdge and Ahrefs.

• Must be metrics driven, with the ability to create reports to track and analyze SEO performance, and to provide insights into the causes of changes in performance.

• Able to keep ahead of the latest search industry trends and algorithm changes, and align current and future projects with those developments.

• Capable of working with content management systems and drafting basic SEO text.

• Experience with log analysis tools such as Botify or DeepCrawl.

• Proven ability to develop long term strategies, and to own and manage SEO development projects from inception to completion.

• Excellent written and verbal communication skills. Must be comfortable with speaking in front of a wide variety of audiences including company executives.

Preferred Skills and Qualifications:

• Experience managing SEO for a large-scale, 5M+ monthly unique visitor international website.

• Expertise in designing internal SEO reporting systems using technologies such as BigQuery, DataStudio, Tableau or Power BI.

• Experience with monitoring and log analysis tools like ELK and DataDog.

• Agile product management and software development experience.

• Background in the real estate industry.

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. 

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. 

Our benefits package includes (but is not limited to): 

• Comprehensive healthcare coverage: Medical / Vision / Dental Prescription Drug 

• Life, legal, and supplementary insurance 

• Virtual and in person mental health counseling services for individuals and family 

• Commuter and parking benefits 

• 401(K) retirement plan with matching contributions 

• Employee stock purchase plan 

• Paid time off 

• Tuition reimbursement 

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups 

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks 

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.  However, please note that CoStar Group is not able to provide visa sponsorship for this position. 

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing