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Senior Associate, Residential Public Relations

CoStar Group, US-DC Washington DC

Work at CoStar Group


Senior Associate, Residential Public Relations


Job Description


Senior Associate, Residential Public Relations


About CoStar Group

CoStar Group, Inc. (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information and analytics, specializing in multifamily and single family residential, office, industrial, retail, hospitality and land property sectors.  CoStar Group is the owner of the Apartments.com network, the nation’s #1 online rental marketplace including leading sites such as Apartments.com, ForRent.com, Homes.com, ApartmentFinder.com, ApartmentHomeLiving.com, Apartamentos.com and Westside Rentals. 

Homes.com is building a next-generation collaborative marketplace to connect buyers, sellers, and agents and equip them with the right tools at every step of the process. With over one million listings and innovative features, Homes.com helps people make the most informed decision, whether they are buying your dream home or selling a property. Homes.com will redefine the home buying process.

About This Role

We are seeking a Senior Associate, Residential Public Relations to develop and implement a comprehensive communications strategy that will grow awareness, engagement, media impressions, and share of voice for the Apartments.com and Homes.com brands.  The position will promote the brands to key media outlets as the leader in the multifamily and residential industries, rental and for sale markets and consumer insights space.

Key responsibilities will involve promoting proprietary data, written analyses and data-driven content, along with garnering media exposure for key members of the CoStar Group analytics team.  Collaboration with market analysts, established media relations experience and a proactive attitude are important for the success of this role.

The position will be based in Washington, DC and the role will report to the Vice President of Marketing and Communications.

Key Responsibilities:

  • Position Apartments.com and Homes.com as the leader in the multifamily and residential industries and in consumer behavior and insights
  • Target key business, financial and news publications, educating them on the scope and breadth of the company’s data and insights
  • Develop written materials, including but not limited to press releases, report summaries, and media talking points
  • Assist in the development of a robust public relations strategy; work with the firm’s public relations agency and the company’s PR plan; collaborate on all press releases related to Apartments.com and Homes.com news and events
  • Actively pitch and elevate in-house experts for interviews, speaking engagements and events
  • Communicate the Apartments.com and Homes.com view of the respective markets to national and regional media outlets by securing interviews, TV appearances, and news article collaborations
  • Collaborate with leads in Product, Marketing & Communications, social media teams and Content teams to identify potential media narratives and stories
  • Monitor day-to-day PR activity and provide analysis over longer time periods to optimize media strategy
  • Answer media requests for data and interviews
  • Track current events to create timely, newsworthy releases that promote the company’s offerings to industry and news media audiences
  • Produce a minimum of 3 data-driven press releases per month
  • Work with analysts to develop story ideas or talking points for press releases and interviews
  • Work with a design team on visual elements (charts, social media images, etc.)

Desired Skills

  • Bachelor’s degree in Communications, Journalism or related field from an accredited educational institution    
  • A minimum of 5 years of professional experience in communications strategy and execution
  • Deep understanding of the current media landscape with excellent news judgment
  • Established media relationships with key consumer, lifestyle, financial services and economic reporters
  • Proven track record in creative pitching
  • Experience working with executive-level staff on written communications (quotes, presentations, internal comms, etc.)
  • Ability to manage a variety of projects at one time with tight deadlines
  • Proven success and passion for securing media coverage
  • Strong work ethic, writing and oral communications skills
  • Experience with Microsoft suite (Word, Excel, PowerPoint)
  • Familiarity with social media platforms (Facebook, LinkedIn, Twitter)

#LB-SB1

#LI-Hybrid

OVERVIEW OF COMPANY:

Founded in 1987, CoStar Group is the leading provider of commercial real estate information, analytics, and online marketplaces. Our suite of online services enables clients to analyze, interpret and gain unmatched insight on commercial property values, market conditions and current availability. Behind some of the most well-known brands in the industry, CoStar Group includes CoStar, the largest provider of CRE research and real-time data; LoopNet, the most heavily trafficked mobile and online real estate marketplace; Apartments.com, the premier rental home resource for renters, property managers and owners; STR, the leading provider of performance benchmarking and comparative analytics to the hotel industry; BizBuySell, the largest online marketplace for businesses-for-sales; and Lands of America, the leading operator of online marketplaces for rural real estate.

Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S. and in Europe, Canada, and Asia with a staff of over 4,900 worldwide.

What's in it for you?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. In addition to generous compensation and performance-based incentives, you'll be supported in both your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

  • Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
  • Life, legal, and supplementary insurance
  • Commuter and parking benefits
  • 401(K) retirement plan with matching contributions
  • Employee stock purchase plan
  • Paid time off
  • Tuition reimbursement
  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes, as well as Segways and bikes available for use during the day
  • Complimentary gourmet coffee, tea, hot chocolate, prepared foods, fresh fruit, and other healthy snacks

Be part of a team of professionals enjoying the opportunity to learn, do, and grow in a rewarding atmosphere. But don't just take our word for it -- see why our team chose to work at and stay at CoStar Group: https://www.youtube.com/watch?v=CVbJRnJ2sX0

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.  However, please note that CoStar is not able to provide visa sponsorship for this position.


CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

About CoStar Group

CoStar Group is the leading provider of online real estate marketplaces, information, and analytics in the commercial and residential property markets.

CoStar Group

Want to learn more about CoStar Group? Visit CoStar Group's website.