Martech Solutions Architect

Job Description

Martech Solutions Architect

OVERVIEW

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.   

As our Martech Solutions Architect, you are a technically focused marketer and problem-solver that has a deep curiosity and passion for creating and building software solutions that combine marketing and sales technology with process, automation, and data governance in order to deliver value for CoStar Group. You will have direct impact on CoStar marketing & sales technology stack design & evolution. You continuously learn emerging concepts, platforms, technologies, and architecture advancements and apply the learnings to improve our execution of sales & marketing functions. You will work alongside business and technology teams to maximize their efficiency & effectiveness and capitalize on the full capability of our enterprise systems in order to better serve our clients and help enable scalable, profitable growth.

This position is located in Richmond, Virginia and offers the following hybrid schedule options:

- 3 days a week onsite with 2 remote work days

- 4, 10 hour work days onsite with a 3 day weekend

RESPONSIBILITIES

• Define and evolve a scalable Martech architecture, roadmap, and implementation plans, working closely with stakeholders in marketing, sales, and IT to ensure viable data models, integrations, and marketing automation in support of CoStar brands

• Work closely with marketing and advertising teams and their external agencies as required; act as a liaison with IT teams and external marketing technology service providers

• Assist in conducting assessments of CoStar brand Martech capabilities and performance; facilitate problem-solving through the findings and insights from those assessments; contribute to defining the implications for business process, new roles, and skill sets required for success

• Implement advanced lead scoring models to support the lead lifecycle, customer journey, and advanced marketing automation

• Assist in the administration of Marketing Cloud Account Engagement/Pardot and select other martech tools and serve in a Center of Excellence (CoE) consultative role for marketing automation programs and projects for multiple CoStar brands in the U.S. and abroad

• Be an evangelist for all things marketing automation and ensure we are current with feature releases and are using marketing automation best practices

• Continuously scan the market for the latest Martech trends, products, platforms, and vendors

BASIC QUALIFICATIONS

• Deep knowledge of sales and marketing technology, platforms, and ecosystems with an emphasis on Salesforce-based ecosystem components to include Pardot, Interaction Studio (Personalization), and others

• Proven track record of delivering scalable, resource intensive, integrated solutions

• Demonstrated analytical skills and proficiency in journey mapping, data analysis, and KPI measurement

• 8+ years demonstrating a high degree of proficiency in designing and developing complex, high-quality enterprise solutions across on-prem, hybrid and cloud-based architectures

• 4+ years in an architect or equivalent role designing marketing technology architectures, workflows, best practices, and governance guidelines

• Extensive and in-depth knowledge of Martech platforms, web technologies, integration methods and technologies, system design and architecture, complex data structures, best practices and standards for marketing automation

• Experience with Agile systems and scrum methodology

• Bachelor’s Degree in a related field

PREFERRED QUALIFICATIONS AND SKILLS 

• Master’s degree

• Salesforce and Pardot certifications

• Ability to phase delivery of solutions such that they can meet immediate needs, while building toward a longer-term, strategic architecture

• Understanding of holistic enterprise architecture and interplay marketing technology components with enterprise foundational components

• Excellent communication skills with an ability to effortlessly switch gears from explaining complex technical solutions in easy-to-understand terms for leadership to hands-on discussion with practitioners

What’s in it for You

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed.

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program.

Our benefits package includes (but is not limited to):

• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug

• Life, legal, and supplementary insurance

• Virtual and in person mental health counseling services for individuals and family

• Commuter and parking benefits

• 401(K) retirement plan with matching contributions

• Employee stock purchase plan

• Paid time off

• Tuition reimbursement

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.  However, please note that CoStar Group is not able to provide visa sponsorship for this position.

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#LI-Hybrid

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing