Product Marketing Manager - LoopNet - Richmond, VA

CoStar Group, US-VA Richmond

Work at CoStar Group

Product Marketing Manager - LoopNet - Richmond, VA

Job Description

Product Marketing Manager, LoopNet

CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 


LoopNet, the most popular place to find a space, is the #1 global commercial real estate marketplace. With more than 12 million global unique monthly visitors, LoopNet provides brokers, buyers and sellers with what they need to meet and make deals.  LoopNet has established itself as the most effective and far-reaching digital marketplace for commercial real estate owners and brokers. We are not done yet! We continue to focus on driving expansion by increasing market share in the US and abroad, continuously innovating and enhancing the product and growing a powerhouse global team to reach our goals. 

Learn more about LoopNet. 

Role Description: We are looking for an unstoppable product marketing manager to join our team. The Product Marketing Manager will bring new LoopNet products and features to market, and partner with our sales team to create insights and advantages that win deals. You will work with Product, Marketing, Training, and Sales to ensure that we effectively communicate the current and future value of LoopNet’s industry-leading digital advertising solutions.

You will help build product launch strategies, develop sales enablement content, and drive customer engagement through ongoing marketing programs. You are well-versed in B2B marketing and have a passion for content and writing. You are highly collaborative and are excited by the challenge of working cross-functionally at a fast-paced company. Relocation assistance is available.


  • Develop and maintain internal enablement materials for the LoopNet products and campaigns

  • Manage platform product releases, including product launches and all collateral to support internal education and customer adoption

  • Research and understand buyer personas to ensure the product is designed and delivered to create value

  • Translate product functionality and technical details into user benefit and value

  • Conduct ongoing competitive analysis along with market and customer research

  • Assist with the development and optimization of multi-channel, integrated marketing campaigns that successfully engage clients and prospects including brokers, owners, tenants and lenders

  • Coordinate focus groups, client interviews and client testimonials

  • Support the events team with major sales and industry events


  • Bachelor’s degree required

  • 3+ years of experience in commercial real estate marketing

  • Strong verbal and written communication skills and comfortable interacting with all levels of the organization

  • Strong team player – comfortable motivating others and working in a highly collaborative, fast-paced environment with the ability to build relationships with key stakeholders

  • Ability to work effectively across sales, product, research, and training teams

  • Motivated self-starter who is never satisfied with the status-quo, always seeking better and better results

  • Ability to prioritize, problem-solve, multitask and work independently

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. 

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. 

Our benefits package includes (but is not limited to): 

  • Comprehensive healthcare coverage: Medical / Vision / Dental Prescription Drug 

  • Life, legal, and supplementary insurance 

  • Virtual and in person mental health counseling services for individuals and family 

  • Commuter and parking benefits 

  • 401(K) retirement plan with matching contributions 

  • Employee stock purchase plan 

  • Paid time off 

  • Tuition reimbursement 

  • On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

  • Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups 

  • Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks 

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.  However, please note that CoStar Group is not able to provide visa sponsorship for this position. 



CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing

About CoStar Group

CoStar Group is the leading provider of online real estate marketplaces, information, and analytics in the commercial and residential property markets.

CoStar Group

Want to learn more about CoStar Group? Visit CoStar Group's website.