Email Marketing Developer and Automation Manager - Homes.com - Richmond, VA

Job Description

Email Marketing Developer and Automation Manager, Homes.com

CoStar Group Company Intro:

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. 

We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. 

Homes.com 

Homes.com is already one of the fastest growing real estate portals in the industry, we are driven to be #1. Just ask Brad Bellflower, Chief Change Officer at Apartments.com. After its acquisition in 2014, Apartments.com quickly turned into the most popular place to find a place. Proven success at the highest level – and we’re doing it again with the new Homes.com.  Homes.com is a CoStar Group company with 20+ years' experience in leading and growing digital marketplaces. We pride ourselves on continually improving, innovating, and setting the standard for property search and marketing experiences. With Homes.com we’re building a brand on the cusp of defining the industry. We’re looking for big thinkers, brave leaders, and creative advertising wizards ready to influence a new age of homebuying within a tried-and-true, award-winning company. 

Learn more about Homes.com. 

Role Description: The Email Marketing Developer and Automation Manager is responsible for both B2B and B2C email campaigns. This person will work on multiple email projects to include creating templates in HTML, campaign set-up and launch, and testing and analysis. We are looking for a person who is passionate about email and is excited to test new ideas. The ideal candidate can hit the ground running using best practices for email development to translate art director designs into Salesforce MC emails to create new email template systems. Qualified candidates will be comfortable working on a number of projects at once in a fast-paced environment. This position reports to the Head of Lifecycle Marketing.

Responsibilities:

• Email coding and template development with HTML/CSS

• Campaign setup, execution, and analysis

• Maintain and present email performance reports and make recommendations to the team

• Coordinate with the design team and data team to deliver email campaigns on schedule

• Work with the various product teams to track and improve our transactional emails

Basic Qualifications:

• 3-5+ years of relevant experience in email marketing

• Minimum of 5 years of related experience with a Bachelor’s degree; or 3 years and a Master's degree preferred

• Ability to script and build dynamic emails with variable content for multiple versions of an email

• Experience testing email rendering across multiple email clients and platforms

• Marketing Cloud /Pardot experience

• Strong problem-solving skills, decision making, relationship management, and project ownership skills

• An eye for detail and solid design

• Ability to jump in and help where needed

• Experience with Figma, Dreamweaver, and the Adobe Creative Suite a plus

Preferred Qualifications:

• Intermediate to advanced knowledge of HTML and CSS (Responsive email coding)

• Knowledgeable on email sending and testing best practices

• SQL experience a plus

• Expert multi-tasker, able to juggle a variety of projects and adjust for spur-of-the-moment requests

• Highly detail oriented, organized, and independent

What’s in it for you?

When you join CoStar Group, you’ll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. 

We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, tuition reimbursement, and an inter-office exchange program. 

Our benefits package includes (but is not limited to): 

• Comprehensive healthcare coverage: Medical / Vision / Dental Prescription Drug 

• Life, legal, and supplementary insurance 

• Virtual and in person mental health counseling services for individuals and family 

• Commuter and parking benefits 

• 401(K) retirement plan with matching contributions 

• Employee stock purchase plan 

• Paid time off 

• Tuition reimbursement 

• On-site fitness center and/or reimbursed fitness center membership costs (location dependent), with yoga studio, Pelotons, personal training, group exercise classes

• Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups 

• Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks 

We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply.  However, please note that CoStar Group is not able to provide visa sponsorship for this position. 

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CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing