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Content Marketing Manager

Cox Automotive, Atlanta, GA 30328

Work at Cox Automotive

Duration: Full-Time


Primary Location: 6325 Peachtree Dunwoody Rd, Atlanta, GA, USA

Division: Cox Automotive

Job Level: Manager/Senior Manager

Travel: Yes, 5 % of the Time

Schedule: Full-time

Shift: Day Job

Requisition Number: 224966

At Cox, we’re forward-thinking innovators who put people first. Our award-winning workplace culture is centered on inclusion and kindness, and we’re looking for people to join our mission to be a force for good in the world. Come build a better future with us across automotive, communications, the environment and more.

We want to do everything we can to keep our employees safe and healthy. Therefore, where permitted by applicable law, you will need to be fully vaccinated against COVID-19 to be considered for this U.S.-based job. Reasonable accommodations for medical and religious objections will of course be considered.

Keep reading to learn more about this opportunity to join the Cox family of businesses.

Are you a highly creative content developer that still thrives on process and data-driven insights? Are you an expert at managing and producing everything from print ads to videos? You could be our next Content Marketing Manager!

Cox Automotive is looking for an experienced marketing professional to support the Manheim Content Marketing team, which is part of the Manheim Marketing organization. This Manager, Content Marketing will partner with internal marketing colleagues to learn about brand, product, key account, field and sales needs - and in turn provide a content strategy recommendation that aims to drive traffic, deliver leads, and/or drive client engagement as the business objectives require. The Content Marketing Manager will be responsible for the development and production of all deliverables associated with the content strategy across a range of formats such as web, email, video, display, social, and sales sheets.

The Content Marketing Manager will work closely with internal marketing stakeholders to understand the "brief", partner with the Channel Marketing team to develop the ideal go-to-market plan, and serve as quarterback for all content creative production to ensure seamless execution of the required deliverables by leveraging a mix of resources including in-house, agency, and individual content creation expertise.

*Candidates must reside in the Eastern or Central time zone.*

The Content Marketing Manager will be responsible for:

  • Building trusted relationships with internal marketing colleagues to show ownership and understanding of business strategy, business challenges, objectives, and content needs
  • Partnering with the Channel Marketing Team to align recommended channel and content plans - to build the right content for the right channels
  • Developing Manheim content strategies, facilitating ongoing content planning needs, and managing the day-to-day execution of all content creation delivered to specifications for roll-out
  • Bringing new ideas and content best-practices to development and execution of a wide variety of assets. This role should be comfortable with hands on content creation producing copy, advertisements, video, tutorials, emails, etc.
  • Writing compelling creative briefs that are on-strategy, provide clear direction, and include copy points, product information, and detailed specifications to streamline content creation
  • Assessing creative to ensure on-strategy and best-in-class work is delivered
  • Reviewing content editorial calendars with internal stakeholders for alignment and feedback
  • Partnering with Brand team to ensure all content ladders up to the Manheim brand
  • Presenting creative content to internal partners, consolidating feedback, and providing efficient and clear direction to empower teams to deliver great work

This position requires the ability to effectively manage multiple projects and resources in a fast-paced environment. This position will be required to manage many competing deliverables and requests and will need to work with internal stakeholders and partners to prioritize accordingly. Successful candidates will have a demonstrated understanding of the functions of a robust marketing department and/or agency, including content marketing or content strategy and must be self-motivated, organized, flexible and possess the ability to complete projects within aggressive timeframes.

Qualifications:

Minimum Requirements:

  • BS/BS in related discipline OR an equivalent combination of education and work related experience.
  • Generally 5 years of experience in related field; certification is required in some areas

Preferred Qualifications:

  • 6+ years of experience in marketing or advertising fields, with specific experience in Content Development or Content Marketing

Competencies/Skills:

  • Demonstrated success in a content marketing or content strategy role - success in product or solution positioning, creative development and asset production
  • Collaborative skills - the product marketing manager will collaborate with multiple teams and internal "clients" across the business, namely Product Marketing, Brand Marketing, Channel Marketing, Client Marketing, and Field Marketing teams
  • Proven ability to influence cross-functional teams without formal authority
  • Communication skills - written and verbal - the ability to communicate the product benefits and editorial is crucial - this role will tell the "story" of the Manheim products and solutions
  • Quality Assurance skills - this role will be responsible for developing high quality, accurate creative deliverables and should be comfortable with a wide range of executions (print, digital, video, press, social, web content, etc)

Professional skills should include:

  • Experience with OEM clients/automotive industry preferred
  • Dual-minded approach: highly creative and excellent writing skills but also process-driven and rely on data to make content decisions
  • Tech-savvy - Comfortable with all Microsoft Office suite tools, Marketing Cloud, WordPress, Adobe
  • Creative design skills are a plus
  • Significant experience in managing creative resources (internal or external agencies)
  • Strong presentation, storytelling and writing skills
  • Experience managing stakeholder relationships
  • Interpersonal communication skills
  • Cross-functional collaboration and teamwork
  • Highly organized and strong project management skills
  • Ability to operate under pressure and with tight timelines
  • Self-motivated and entrepreneurial

#Remote


Who We Are

About Cox Automotive

Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox

We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

About Cox Automotive

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling, owning and using cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic and groundbreaking consumer brands like Autotrader ® and Kelley Blue Book®, while others are creating the future of automotive at industry-facing brands like Dealer.com ®, Manheim ®, NextGear Capital ®, vAuto ® and Xtime®.

Cox Automotive is part of Cox Enterprises, a privately-owned, Atlanta-based company with revenues exceeding $20 billion. 

Come join a global, family business that treats team members and clients like they’re just that – family. For more information about Cox Automotive, visit www.coxautoinc.com.

Cox Automotive is an Equal Opportunity Employer.

Vision:

We are software engineers, marketers, sales leaders and trailblazers transforming the way the world buys, sells, owns and uses cars.

Cox Automotive