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Advertising Strategist II

Cox Automotive, Burlington, VT 05401

Work at Cox Automotive

Duration: Full-Time


Primary Location: 1 Howard St, Burlington, VT, USA

Division: Cox Automotive

Job Level: Individual Contributor

Travel: Yes, 5 % of the Time

Schedule: Full-time

Shift: Day Job

Requisition Number: 226288

At Cox, we’re forward-thinking innovators who put people first. Our award-winning workplace culture is centered on inclusion and kindness, and we’re looking for people to join our mission to be a force for good in the world. Come build a better future with us across automotive, communications, the environment and more.

We want to do everything we can to keep our employees safe and healthy. Therefore, where permitted by applicable law, you will need to be fully vaccinated against COVID-19 to be considered for this U.S.-based job. Reasonable accommodations for medical and religious objections will of course be considered.

Keep reading to learn more about this opportunity to join the Cox family of businesses.

Dealer.com, a Cox Automotive Brand, is currently hiring an Advertising Strategist II to join our Dealer Marketing Operations team. This position is remote/work from home and can be located anywhere within the United States.

The Dealer Marketing Operations Advertising Strategist II is responsible for client advertising performance, portfolio growth, and driving retention. The Advertising Strategists under general supervision, are responsible for making decisions to drive advertising performance that aligns with the agreed strategy from the dealer. The Advertising Strategist executes end-to-end digital advertising across Search, Display, Social, and Video channels that optimizes the dealers digital advertising goals. The Advertising Strategist follows established best practices and processes in their analysis of performance and will own any issue impacting performance or dealer sentiment to its resolution.

What Youll Do:

Execution and delivery of client Digital Advertising (SEM, Display, Social Media, Video) strategies and tactics, that delivery strong advertising performance and high client satisfaction across a portfolio of accounts.

Follow Digital Marketing Operations and industry best practices in support of digital advertising, including compliance guidelines for OEM programs.

Act on current digital advertising trends, products and best practices that provide maximum value to a dealers strategies and performance.

Proactively analyze and assess digital advertising performance and translate quantitative and qualitative data into strategic recommendations to continually improve performance.

Review performance based on both client goals and objectives as well as industry best practice KPIs, including but not limited to: Cost per Lead, Attributed Cost per Visit, provider health score (i.e. Google Optiscore), delivery, etc. KPIs will vary time to time based on DDC and client needs.

Provide and/or execute keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis/recommendations to continually improve digital advertising performance.

Monitor and analyze account performance and trends to determine adjustments in tactics and allocations, making independent decisions and consulting with the client as needed.

Provide monthly performance reporting and quarterly consultative conversation to ensure alignment to goals.

Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.

Configure, troubleshoot and provide quick resolution to a variety of digital advertising needs.

Take ownership of clients digital advertising issues and drive to resolution. Utilize standardized methods provided to closely monitor digital advertising system ‘red flags and emergencies with clients and take immediate action.

Significant focus on retaining clients and growing advertising budgets by leveraging product expertise and presenting substantiated recommendations to dealers for continued and increased investment.

Demonstrate Digital Advertising experience through client review of new product features and benefits on an as needed basis.

Partner with Sales as needed to assist in overcoming customer objections for new product sales opportunities.

Demonstrate "ownership" of account by responding to client requests and issues in a timely and urgent manner.

Work with ‘at risk clients and determine action plan and execute to turnaround and retain.

Follow established processes to ensure proper handling of cancellations, including contributing to team action(s) to turnaround ‘cancelled accounts.

Perform all systems actions to act on recommendations, optimizations, alerts, any action required to directly support dealers digital advertising.

Track dealer conversations, optimizations, budget changes, and decisions made to ensure proper audit trail and evidence of actions.

Conduct webinar/phone/email contacts or limited in-person as needed to ensure alignment of digital advertising budgets and goals.

Participate in the exchange of ‘best practices across entire Digital Advertising Strategists team, incorporating those learnings to continually improve dealer performance.

Effectively manage time and activity to successfully engage with every client at least once each quarter over the phone as necessary to maintain client satisfaction.

To schedule any limited travel in a way that allows for maximum time with clients and "reach".

Construct and communicate contact summary reports with appropriate documentation.

Compensation:

  • Compensation includes a base salary of $54,621 - 64,260. Salary may vary outside of the anticipated range based on factors such as the ultimate location of the position and the selected candidates experience.
  • Position is eligible for additional compensation that may include commission (annual, monthly, etc.) and/or an incentive program.

Qualifications:

Who You Are:

2 years of relevant work experience Required

BA/BS Degree Required

OR equivalent combination of education and work-related experience

Preferred:

Experience and demonstrated ability to effectively work with all levels of a client account

Demonstrated customer service skills and outstanding relationship management capabilities

Demonstrated knowledge of Search Engine Optimization strategies, good knowledge of web-based applications and common internet protocols and conventions (HTTP, FTP, HTML, CSS, website strategy and concepts, website analytics tools, and Google Analytics

Demonstrated knowledge in using Salesforce

Google and Microsoft certifications is a plus (Ads, Analytics, Video, Mobile, etc.)

Prefer Certifications in Google Search, Google Display, and Microsoft

Travel approx. 5% depending on market or training


Who We Are

About Cox Automotive

Theres nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling and owning (or simply using) cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic consumer brands like Autotrader and Kelley Blue Book, while others are creating the future of automotive at industry-facing brands like Dealer.com, Manheim and vAuto.

About Cox

We are the Cox family of businesses. Weve been making our mark since 1898 by building and evolving world-class businesses, staying true to our values, and encouraging top talent to always look for growth and impact while building a career with us. Our primary divisions - Cox Communications and Cox Automotive - are driving a new wave of innovation, powering smart cities with powerhouse broadband communications and pioneering greener, more progressive transportation alternatives for individuals and fleet operators. Were also expanding into new spaces like cleantech and healthcare to rev up our momentum toward building a better future for the next generation. Were looking for the talent today who will be our leaders tomorrow. Sound intriguing? Learn more about where we are today, where we hope youll be going with us, and the common purpose that unites us at coxenterprises.com.

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individuals age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

About Cox Automotive

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling, owning and using cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic and groundbreaking consumer brands like Autotrader ® and Kelley Blue Book®, while others are creating the future of automotive at industry-facing brands like Dealer.com ®, Manheim ®, NextGear Capital ®, vAuto ® and Xtime®.

Cox Automotive is part of Cox Enterprises, a privately-owned, Atlanta-based company with revenues exceeding $20 billion. 

Come join a global, family business that treats team members and clients like they’re just that – family. For more information about Cox Automotive, visit www.coxautoinc.com.

Cox Automotive is an Equal Opportunity Employer.

Vision:

We are software engineers, marketers, sales leaders and trailblazers transforming the way the world buys, sells, owns and uses cars.

Cox Automotive