Mediabistro
   

Product Marketing Manager, Digital Advertising

Cox Automotive, Georgia, Georgia

Work at Cox Automotive

Duration: Full-Time


**This position is remote/work from home. You need to reside near Atlanta, GA or Burlington, VT.

The Product Marketing Manager, Digital Advertising , is responsible for developing and maintaining product marketing plans to drive awareness, trial, adoption, and growth of new and existing products and services for the Dealer.com suite of products.

The ideal candidate will have experience in product, portfolio, or solutions marketing executing the go-to-market strategy for new products, orchestrating all functions within the marketing organization and a wide range of internal business stakeholders including Product Management, Product Readiness, Technology, National Sales, Client Experience, Internal Communications, and External Communications.  This position reports to the Director, Product Marketing.

  • Create sales enablement materials including training decks, product summaries, brand value talking points and presentations with clear narrative flow and impactful visuals. 

  • Craft short-form product value props for new products, as well as reposition updated solutions. 

  • Develop creative narratives, product positioning, and go-to-market approach for core product and key feature enhancements. 

  • Leverage research, data, and insights to lead campaign plans, clearly identifying target client segments, markets, and sales channels that will drive greatest revenue and adoption. 

  • Work with Sales and Marketing partners to develop and activate targeted campaigns, client-facing content, and collateral through appropriate channels including presentations, websites, programmatic media, social media content, and case studies with a wide range of contributors and delivery mechanisms. 

  • Work with creative teams and vendors to develop campaign assets that deliver storytelling within brand voice, tone, and visual guidelines. 

  • Track and report performance metrics for all marketing tactics and produce recommendations for campaign optimization. 

  • Collaborate with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR 

Qualifications

Minimum:

  • Bachelor’s degree in a related discipline and 6 years progressive experience in product, portfolio or solutions marketing for a sales driven B2B organization. The right candidate could also have a different combination, such as Master’s degree and 4 years’ experience; a Ph.D. and 1 year of experience; or 10 years of related experience.

  • Strong collaboration skills: team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization 

Preferred:

  • Degree in Marketing, Advertising or Communications, strongly desired

  • The ideal candidate will have experience in product marketing, portfolio/solutions marketing executing the campaigns for matrixed organizations, orchestrating all functions within a marketing organization. 

  • Automotive industry experience

  • Deep knowledgeable of marketing strategy with proven experience in writing and executing marketing plans with digital, traditional and social media channels 

  • Balanced mix of strategic and executional capabilities with strong written communication, verbal communication, and presentation skills 

  • Track record of utilizing research and insights to identify new market opportunities and develop customer strategies to execute against those opportunities 

  • Project Management skills and ability to manage multiple projects simultaneously 

  • Comfortable working with a wide range of internal business stakeholders.

  • Automotive industry experience

  • Ability to work with remote management and teams 

  • Lead/mentorship experience, a plus  


About Cox Automotive

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What’s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! 

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today! 

----------

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

About Cox Automotive

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling, owning and using cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic and groundbreaking consumer brands like Autotrader ® and Kelley Blue Book®, while others are creating the future of automotive at industry-facing brands like Dealer.com ®, Manheim ®, NextGear Capital ®, vAuto ® and Xtime®.

Cox Automotive is part of Cox Enterprises, a privately-owned, Atlanta-based company with revenues exceeding $20 billion. 

Come join a global, family business that treats team members and clients like they’re just that – family. For more information about Cox Automotive, visit www.coxautoinc.com.

Cox Automotive is an Equal Opportunity Employer.

Vision:

We are software engineers, marketers, sales leaders and trailblazers transforming the way the world buys, sells, owns and uses cars.

Cox Automotive