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Market & Customer Research Manager

Cox Automotive, Atlanta, Georgia

Work at Cox Automotive

Duration: Full-Time


**This position is remote/work from home. You need to reside within the Eastern, Central or Pacific Time Zones.

The Research and Market Intelligence group is tasked with anticipating and understanding dealer and consumer needs and competitive threats to provide solutions that create value to the Cox Automotive organization. The Market & Customer Research Manager reports to the Senior Director of Industry Intelligence and is responsible for supporting the development and management of market research and competitive intelligence analysis to support a variety of Cox Automotive initiatives.

The Market & Customer Research Manager will serve as a thought leader and trusted advisor to internal clients, effectively engaging them to understand their vision/mission/goals/objectives, identifying opportunities that the team can support, delivering actionable insights and consulting on their business. Specifically, the Research Manager will gather primary and secondary B2B and B2C market research, identify trends, pain points and unmet needs, analyze customer and non-customer data, history and trends vs. the competition to formulate strategic insights. Additionally, the Market & Customer Research Manager will report findings to Senior leadership across all business units, and shared services (including Corporate Strategy, Marketing, Product Management, etc.) to drive decision-making and/or influence business strategies. 

This individual will leverage a variety of data resources, including syndicated research, primary research data, site metrics, and other external sources to support Cox Automotive’ s product, marketing and sales efforts.

  • Become industry thought leader and trusted business advisors for our Inventory-related products and businesses (e.g., vAuto, KBB Instant Cash Offer, Manheim, NextGear Capital) for clients across the enterprise – Marketing, Product, Digital, Finance, Strategy, etc.

  • Effectively engage with clients, understanding their vision/mission/goals/objectives, identifying opportunities that our team can support, delivering actionable insights and consulting clients on their business.

  • Recommend primary research initiatives, help manage primary research budgets and prioritize spend to optimize ROI and business impact.   

  • Analyzes and prepares reports and presentations of research findings to clearly communicate insights and recommendations for internal clients and senior management.  Topic areas include, but are not limited to, customer/market behavior, brand positioning, product development/adoption, share/revenue impact and client experience.

  • Blend primary and secondary research findings with industry and competitive intelligence into actionable client insights.

  • Creates buy-in for changes to customer and internal processes and strategies, building the case for change and supporting recommendations with quantifiable analyses.

  • Responds to and performs ad hoc assignments as necessary.

QUALIFICATIONS

Minimum:

  • Bachelor’s degree in Business, Research, Marketing or related fields and 6 years’ experience in Business, Consulting, Research, Analytics, Statistics, Market Intelligence or related field. The right candidate could also have a different combination, such as master’s degree and 4 years’ experience; a PhD and 1 year of experience; or 10 years’ experience in a related field.

  • Strong interpersonal skills - the ability to build trust with clients, develop partnership and manage expectations

  • Excellent teamwork skills with a service-oriented attitude.  

  • Motivated learner with a high level of intellectual curiosity, drive to explore data and grow one’s own skills. Possess a reputation for creativity, attention to detail and business insight.  

  • Ability to lead large scale research projects with a high degree of autonomy

  • Storytelling – ability to synthesize information from many sources and transmit in a concise and compelling way

Preferred:

  • Primary research experience with B2B and B2C qualitative and quantitative primary research methods including, but not limited to: Market Research, Brand Positioning & Tracking Research, Naming Research, Concept-testing, A/B site testing, Needs-state Research, Ethnographic Research, Segmentation, Attitudes and Usage studies, Key Drivers Analysis.

  • Secondary research and market intelligence data to tell a story, draw out implications, and make business recommendations that impact a business’ strategic direction.

  • Strong analytical skills: Able to spot trends, drill down to the details; Big picture context – broader, bigger brand implications; Distill data/information into a concise story, with the ability to creatively tell the story through visuals.

  • Experience in the automotive or data analytics industries

  • Consulting experience, including synthesizing large amounts of primary research with syndicated data and competitive intelligence to deliver actionable insights for counseling clients on key business decisions within a fast-paced, ever-changing environment.

  • Ability to translate business requirements into deliverable market research projects, which aid in business and executive decision-making.

  • Advanced degree preferred (M.S., MBA or PhD) with concentration in business, marketing, research, data science/analytics or statistics.

  • Experience with leveraging qualitative and quantitative primary research for insights and drawing out the implications for the business

  • Ability to collect, analyze and integrate data from multiple sources into concise, compelling and actionable deliverables

KEY CUSTOMER INTERFACES:

Research and Market Intelligence Team, Client/Consumer Marketing, Operations, Product, Digital, Public Relations, Strategy and Sales Support.

#RemoteJob


About Cox Automotive

At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What’s more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today! 

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses – which includes Cox Automotive and Cox Communications – is forging a better future for us all. Ready to make your mark? Join us today! 

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Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page.

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

About Cox Automotive

About Cox Automotive

There’s nothing ordinary about Cox Automotive. We are people of every background driven by our passion for mobility, innovation, client success and community outreach. We make buying, selling, owning and using cars easier for everyone. Touching more than 40,000 clients across five continents, we bring together the best brands and the best teams to propel the automotive industry forward. Some of those team members work for our iconic and groundbreaking consumer brands like Autotrader ® and Kelley Blue Book®, while others are creating the future of automotive at industry-facing brands like Dealer.com ®, Manheim ®, NextGear Capital ®, vAuto ® and Xtime®.

Cox Automotive is part of Cox Enterprises, a privately-owned, Atlanta-based company with revenues exceeding $20 billion. 

Come join a global, family business that treats team members and clients like they’re just that – family. For more information about Cox Automotive, visit www.coxautoinc.com.

Cox Automotive is an Equal Opportunity Employer.

Vision:

We are software engineers, marketers, sales leaders and trailblazers transforming the way the world buys, sells, owns and uses cars.

Cox Automotive