Director, Ad Tech and CommsTech

Cox Communications, Las Vegas, NV, United States

Work at Cox Communications

Duration: Full-Time

Role Summary

The individual in this role will be accountable for and serves as the authority on all aspects of 1:1 Marketing & Advertising Technology and Data strategy for the marketing organization. Lead cross functional internal and external teams including: technology vendors (and evaluation process), and managing requirements and technology builds across all platforms. Recognized as a top subject matter expert in Advertising and Communications technology and application. Budget decisions; commits resources to address/balance customer needs. Negotiates critical and controversial issues with top level technical and operational staff and executive leadership on ideas and solutions that impact industry and/or corporate results. This role is critical to establishing and continuously evolving agile, best in class, Ad Tech and CommsTech ecosystems while also fostering a high performing, collaborative and adaptive team. In addition to delivery technology projects on time and within budget, this role will be responsible for building the Mar Tech/ Ad Tech roadmap, managing budget and collaborating with partners on the execution.

This leader will manage a highly technical team of people that is the primary application owner for more than 15 applications required to drive best in class media and communications, encompassing direct day to day ownership of applications (such as: Adobe Campaign, AEP & JO, Message Center, SMS Gateway, Event Gateway, Liveclicker, Litmus, Contact Engine, Workfront, Quickbase, Stensul, etc ), as well as involvement with peripheral technologies and applications required for execution. They will partner with application owners, systems integrators, Consumer Analytics, Digital, and Technology to advance our vision.

The successful candidate must be a self-starter and proven leader with experience in leading cross departmental teams and managing technology projects.

Primary Responsibilities and Essential Functions

Team and organizational leadership will be critical to this leader's and the overall team's success.

  • Leads a team of 7 full time employees and 3rd party agency support.
  • Provides career pathing for the organization that enables them to continue to grow their technical skills, while advancing both within their vertical and across other teams.
  • Create and foster a collaborative work environment across team and all departments.

The leader selected will oversee and be responsible for multiple tasks accelerating and executing Cox's MarTech/AdTech disciplines.

  • Identifies, recommends, and influences business solutions; negotiates deliverables and requirements across multiple stakeholders.
  • Manage and review allocated budgets and actual spend for technology activities and adjust budgets and forecasts as necessary for success (~$11M annual budget).
  • Routinely produces and delivers executive-ready results & insights to cross-functional teams and senior leadership along with recommendations for improvement to future communications tactics and strategy.
  • Serves as champion for Ad/Comms technologies to obtain necessary executive sponsorship.
  • Oversees the identification of technology solutions to meet known user expectations and unmet needs to address gaps and enhance user experience. Directs product portfolio from ideation through deployment.
  • Defining data strategy, list management and data flow for list management and targeting across media and communications will be critical to the success of this role.
  • Develops data automation strategy and roadmap, securing executive sponsorship and approval.
  • Delivers an engagement model that encompasses business, vendor and technology roles and responsibilities relative to 24x7 application support to ensure no system down time or customer facing impacts.
  • Direct the prioritization of product improvements and necessary resources across the product portfolio to optimize user experience and strengthen organizational objectives.
  • Monitors developments within the industry, vendor community and technology trends and considers these in light of product roadmaps. Serves as Cox representative and spokesperson at industry events.

A mastery of matrix management and cross partner (internal) relationship building will be necessary to advance the MarTech/AdTech disciplines in the business.

  • Provides strategic leadership with key business technology peers including Marketing

Operations, Analytics, Performance Measurement, .com, App & BOT teams, Cloud CRM teams and Technology relative to delivering 1:1 customer communications strategy.

  • Partners with Media COE on targeting and retargeting strategy and how best to bring data and technology together to target prospects and customers through communications and media.
  • Collaborates and partners closely with Consumer Analytics, ACOE and Technology relative to data integration, optimizing use of intelligence and migrating towards more AI driven decisioning.
  • Consults with business leaders to define key performance indicators (KPI) and service levels, creates a process framework, and initiates and directs improvement activities, tracks ROI on strategic goals.

Overseeing and governing 3rd party partners, their technologies, and technology roadmaps will be critical to the success of the team and the leader.

  • End-to-end Vendor Management including RFIs/RFPs, vendor selection, vendor contract negotiations, licensing and third-party support service strategy.
  • Leads selection, implementation, and maintenance of key applications, processes and technologies that are required for 1:1 customer communications.
  • Manages all Ad Tech solutions with top partners and vendors such as Meta, Google, Amazon, M1, Amp, Free Wheel, Tealium and Snapchat. Champion of Google ecosystem and advancement of GA4, Google Audiences, Value Based Bidding and propensity models.



  • BA/BS Degree plus 10+ years of experience required with Marketing and Digital Technologies (MarTech) and/or IT, Technical Operations (MS +8 years, Ph.D. +5 years, or 14 years with no formal degree)
  • 5 years experience in a leadership role


  • Strong interpersonal, leadership and presentation skills; works collaboratively with teams throughout the organization
  • Demonstrate strong technical, analytical and market knowledge


  • MBA preferred
  • First-hand experience integrating, launching, and day-to-day management of enterprise best in class tools like Salesforce Marketing Cloud, Adobe Marketing Cloud, and Ad Tech solutions
  • Experience implementing or improving business processes using agile marketing methodologies
  • Requires strong knowledge of digital marketing ecosystems (.com experiences, digital advertising mediums, data cloud applications) and processes along with the roles that data marts and advanced analytics play in marketing
  • Deep understanding of analytics tools like Pega, SAS, AWS
  • Broad knowledge of all aspects of marketing including Search Engine Marketing, Real-Time Decisioning, customer journey management, event trigger marketing, segmentation, lead management, content marketing and campaign optimization
  • Experience in the telecommunications industry desired

About Cox Communications

Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!

About Cox

Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!

Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .

Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.

Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.