Digital Marketing Manager

Deodato, New York, NY

Work at Deodato

Duration: Full-Time

Role:

Our Digital Marketing Manager will be responsible for managing customer acquisition strategies, execution, and optimizations across Affiliate, Paid Search & Paid Social. The role is client-facing, analytical in nature, and will require daily management of paid advertising accounts.

Responsibilities:

Develop and update daily, weekly, and monthly reports/presentations for clients
Launch, manage and optimize campaigns on (but not limited to) Impact Radius, Facebook, Instagram, Google, and Bing
Deliver creative testing ideas for various marketing channels, using a client’s previous data, as well as understanding/researching the competitive space
Launch A/B & multivariate tests across creatives and landing pages
Partner with senior team members to own development of channel strategy & execution

Requirements:

1-3 years of experience as a digital marketing analyst or manager
1+ years of hands-on experience in advertising platforms: Impact Radius/Commission Junction, Facebook Ads Manager, and Google Adwords
Strong emphasis on building affiliate programs, on any of the major affiliate networks
Working knowledge of conversion rate optimizations, i.e. landing page A/B testing
Experience in Google Analytics or other e-commerce analytics platforms
Comfortable with Excel (Pivot Tables, vlookups, Formula Creation)
Highly analytical, and able to draw insights from data sets
Goal-oriented and dedicated to exceeding expectations
Tireless when it comes to solving client’s challenges. Able to deal with adversity and be a nimble thinker
Accountability: Our approach is straightforward, honest, and thoughtful. We want all of our team members to embody these values
Comprehensive in our approach to analytics, channel development, and decision-making
Hungry to grow your own career
Working Knowledge of HTML is a plus
A Bachelor’s degree in Marketing, Economics, Statistics, Mathematics encouraged