Market Research Manager

Location
Washington
Posted
May 17, 2007
Closes
Jun 16, 2007
Contact
Meghan Hayde
Category
Publishing
Role
Researcher
Duration
Full Time
Marketing Research Manager Atlantic Media Company, headquartered in Washington, D.C., is the parent company of The Atlantic Monthly and National Journal magazines. Our publications reach an audience of over one million influential thought leaders in the Washington D.C. policy community and across the nation. The Atlantic Monthly is the oldest continuously published magazine in the U.S., and winner of more National Magazine Awards than any other monthly magazine. The Atlantic's thought-provoking, authoritative articles written by world-renowned authors are on the leading edge of current debate. We are currently seeking a Market Research Manager who will be responsible for the following:Responsibilities:
  • Construct, deploy and analyze print and online readership surveys
  • Segmentation analyses of both audiences and advertising categories
  • Manage vendors and analyze data from syndicated research sources (MRI, MMR, Plan Metrix and @Plan)
  • Detailed analysis of research releases and bi-annual presentations to sales and marketing group
  • Create custom research to supplement syndicated data
  • Work with fulfillment house on subscriber file demos for special selections
  • Conduct demographic analyses of subscriber file
  • Work with Circulation to build acquisition models
Characteristics of the ideal candidate:
  • Outstanding record of academic and professional achievement
  • Very strong analytical skills
  • Strong writing and presentation skills
  • Creative and highly organized
  • Bachelor's degree
To apply, please visit us online at www.theatlantic.com or www.nationaljournal.com.Atlantic Media Company is an equal opportunity employer.

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