Marketing Director, AtlanticLIVE

Location
Washington
Posted
Dec 11, 2008
Closes
Jan 10, 2009
Contact
Ms. Emily McIntire
Category
Publishing
Duration
Full Time
We are currently seeking a Marketing Director who will be responsible for creating opportunities to develop, enhance and broadly promote The Atlantic’s event programs and larger integrated platforms. This position will work in collaboration with Atlantic marketing and advertising leaders and staff based in New York, editors, and ad staff to develop programs in support of brand strategy and revenue goals. In addition to the general marketing responsibilities within AtlanticLIVE, the Marketing Director will lead the program execution of the Aspen Ideas Festival, Atlantic Media’s largest event.


Responsibilities:
•Collaborate on AtlanticLIVE strategies and targets, both as to branding and financial goals
•Direct the Aspen Ideas Festival for The Atlantic including sponsor management, editor interface, and all logistics
•Develop event concepts and related marketing materials, promotional strategies and proposal, whether for:
- individual AtlanticLIVE clients
- Atlantic advertising partners
- multi-sponsor forums and other programs
- large, integrated franchises
•Develop and deliver marketing materials, proposals and media kit sell sheets on AtlanticLIVE capabilities in support of brand positioning and individual accounts
•Deliver consistently superior proposals that meet clients’ marketing objectives
•Develop and support client “ROI” documents—debriefs and recaps post-event
•Coordinate all press and media relations surrounding AtlanticLIVE events, working alongside an external public relations firm
•Reports to AtlanticLIVE President


Characteristics of the ideal candidate:
•Outstanding record of academic and professional achievement
•Minimum of 5-7 years experience in events and/or marketing; media/publishing experience a plus
•Strong analytics and strategic thinking; ability to understand and use relevant research about publication, audience, and event data
•Strong financial skills and budget management; fluency with Excel and tracking software
•Ability to communicate goals and strategies internally and externally; strong presentation skills and exceptional persuasive copywriting/general writing skills
•Force of presence, ability to lead by example
•Creativity and a high degree of organization skills
•Ability to work closely and cooperatively (with grace under pressure) with a variety of internal constituencies, as well as interface with high-level clients and other external colleagues (e.g., vendors, agency contacts, etc.); significant direct client interaction especially with the Aspen Ideas Festival management
•Ability to work and direct graphic designers in the creation of marketing materials; some familiarity with relevant design software a plus (InDesign, PhotoShop)
•Bachelor’s degree required

To apply, please visit us online at www.atlanticmediacompany.com.

Atlantic Media Company is an equal opportunity employer.


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