E-Mail Producer/HTML Coder

New York
Dec 09, 2009
Jan 08, 2010
Apply Online
Digital Media
Full Time
The Email Producer is responsible for the successful deployment and management of outbound email campaigns for our business critical newsletter program.
-Create HTML newsletters based on templates, create new email templates and QA email proofs
-Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate persons as necessary
-Work closely with internal departments (Database Services, Editors, Business Intelligence, Creative and IT groups) and external vendor in the creation and implementation of email campaigns.
-Work closely with engineers, marketing counterparts, and email vendor to ensure seamless implementation of new feature developments, program enhancements and initiatives. This includes drafting initial requirements, QA, user acceptance testing and launch.
-Develop campaign performance reports and distribute on a regular basis Manage email calendar on a daily basis.
-Implement list segmentation strategies for targeted email campaigns with assistance of BI group
-Research email industry trends (including technological enhancements, ISP developments, and email legislation), make recommendations and implement programs to enhance email program.
-Very strong HTML coding experience ' minimum 2 ' 3 years experience
-Strong Microsoft Excel experience (MS Access a plus)
-Very strong Knowledge and experience using third party email applications (DoubleClick, CheetahMail, Digital Impact, Epsilon, etc.)
-Experience with testing in the email environment desired. Demonstrated capability in analyzing data to drive marketing strategy and support newsletter and marketing programs
-Knowledge of aspects of email marketing including delivery, analysis, legislation, authentication/reputation systems, and general industry trends and metrics
-Strong email analytics and quantitative skills
-Strong writing and copyediting skills
-Bachelors degree required ' concentration in web development preferred

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