Social Media Marketing Manager

Location
Basking Ridge
Posted
Apr 28, 2010
Closes
May 28, 2010
Contact
Ms. Elissa Marcus
Duration
Full Time
Social Media Marketing Manager

This is a fantastic opportunity for a talented and self-directed professional to lead and develop the company's social media content strategy, program development, editorial content, and community engagement. We are looking for someone to actively participate in social media conversations as the eyes, ears and voice of our brand.

Barnes & Noble College Booksellers, LLC, a wholly-owned subsidiary of Barnes & Noble, operates over 600 college bookstores serving nearly 4 million students and over 250,000 faculty members at colleges and universities across the United States including: Columbia University, California State University at Los Angeles, Yale University, University of Pennsylvania, and the Coop at Harvard.

We pride ourselves on our commitment to our employees and to our college and university partners in support of their goals. Our employees are trained and experienced in running the best college bookstores in the country and face many opportunities for their professional advancement and personal growth. We foster a culture of continuous learning and teamwork and support and encourage creativity and entrepreneurial leadership.

Responsibilities

The Social Media Marketing Manager will play a lead role in the development and implementation of Barnes & Noble College Booksellers social & digital media presence. He or she will implement, monitor, analyze, and report on our campaigns and be responsible for their overall success. He/she will also be responsible for online community management (listening, learning, finding, following). Reporting to the Director of Consumer and Interactive Marketing, this person will:

Recommend creative approach/strategy for social media executions in support of marketing objectives to drive sales, engage customers, and create positive brand experiences

Use knowledge of consumer conversation/behavior, social media trends, competitive activities, and industry news to guide and inform ongoing strategy in the social media digital space. Identify emerging social networks, platforms, and apps

Fully integrate offline activities into social media campaigns. Collaborate with merchandising, field management, store managers, and other marketing groups

Produce editorial content, campaign strategies and calendars for the company's social media sites, blogs, text messaging, and social media press releases.

Monitor and engage in brand related online conversations; Update and manage social media presence on Facebook, Twitter, YouTube, and other relevant networking sites.

Create weekly and monthly progress reports and campaign summary reports; Analyze social media campaigns and translate anecdotal data into recommendations.

Train and support store managers on implementation of local social media efforts. Educate peers and management on usage, best practices, rules of engagement, and measurement of the social space

Recommend and manage third-party consultants in the development and implementation of new programs


Qualifications

Bachelors Degree; 7+ years of experience

Demonstrated professional experience in leading social media strategy, content and initiatives for a major customer-focused brand. Retailing and/or youth marketing preferred.




No Phone Calls Please. Please forward Word.format resume to emarcus@bncollege.com.

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