Director, Digital Publicity- USA

New York
Oct 27, 2010
Nov 26, 2010
Human Resource
Full Time
USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at Characters Welcome.


* The Director, Digital Publicity will generate maximum exposure for USA digital and marketing initiatives on all original programming and brand campaigns.
* The Director will report directly to SVP of Communications on developing network PR campaigns on digital strategies and brand marketing initiatives


* Communications support for all digital and integrated sales and brand marketing initiatives
* Interface regularly with marketing and digital team to formulate big-picture objectives and goals
* Work with brand marketing, site leaders, program producers and research as well as outside partners for pitches, announcements and coverage in the media
* Generate story ideas to break into new areas of the media on successes on the network?s digital platform and online programs
* Create all press materials for all integrated sales and brand marketing functions
* Service daily media requests and act as network expert on all digital initiatives and programs on
* Act as media strategist, campaign planner and spokesperson for digital and marketing initiatives
* Monitor competitive environment via daily review of competitive/industry news, and interface with other departments and entertainment cable channels on an as needed basis

To Apply for this position, please CLICK HERE


More jobs like this