Manager, Consumer Insight - Digital

Nov 17, 2010
Dec 17, 2010
Mr. Apply Via E-mail Address .
Full Time
Key Functions:
* Own and distribute all dashboard and key performance indicator reports for key internal stakeholders (product dev., content, e-commerce, digital ad sales)
* Present insights/key findings to upper management.
* Train and manage the Digital Media Analyst.
* Perform deep dive analytics across all WWE.COM properties that aim to bridge the Qualitative data (surveys, TV storylines/ratings) to the Quantitative data (clickstream data). The main goal here is to tell a story as it relates to key drivers of who visits our sites, when they visit and what are they doing.
* Help prospect for new online advertisers/partners for digital ad sales
* Point person to manage the day to day relationship with all Business Intelligence 3rd parties (Omniture, HitWise, comScore, Forrester etc.)
* Manage SEM and SEO for key company initiatives.

* 4+ years experience media research
* Experience with Omniture Site Catalyst, Omniture Search Center HitWise, comScore Media Metrix, comScore Plan Metrix and Forrester required
* Knowledge of Nielsen TV ratings and MRI a plus

Please upload resume (MSWord or pdf) and include salary requirement when you complete your on-line application.