Senior Director, Marketing

New York
Nov 22, 2010
Dec 22, 2010
Human Resources
Full Time
Reporting to the Vice President of Brand Management, this position is reponsible for the following:

Consumer Marketing:
Responsible for end-to-end customer marketing, including data collection and analysis, research, customer segmentation and targeting, program development and implementation for Lincoln Center for the Performing Arts programmatic initiatives. While focus is on ticket sales, also responsible for developing broader initiatives that add to the customer experience at Lincoln Center, including institutional marketing and branding initiatives promoting tours, venue rentals, catering utilizations and the discount ticketing facility.

Multi-channel Management:
Consumer direct marketing channels include direct mail marketing, email, website, social media and print advertising. Must have experience working in all channels and understand how to maximize the customer experience as well as revenue opportunities across all channels.

Revenue and Budget Management:
Responsible for budget management, attaining budgeted goals, and revenue optimization, creating bottom-line impact through both revenue growth and cost efficiency.

Relationship Management:
A critical element of this role is managing multiple partnerships across the organization, including other arts organizations at Lincoln Center, event programming, public relations, customer service, and coordinating initiatives with the Development department on membership and fundraising to maximize institutional revenue.

Oversight and Internal Coordination:
Responsible for strategic oversight and coordination of marketing and customer service efforts with Technology/
IT team, Digital and web development team, and Ticketing functions through box offices, in the phone servicing center, and on the web.

Responsible for a team of four individuals with a breadth of responsibilities.

Qualifications/Experience Required:

10+ years direct-to-consumer marketing, with specific experience in targeting, segmentation, and data analysis. Strategic thought leadership in leveraging strong customer marketing to achieve financial business objectives. Understanding of a customer-centric approach to marketing, with experience working across multiple channels. Strong understanding of technology in marketing, ticketing and the internet. Experience with campaign development and execution. Strong partnership skills, with experience managing programs in coordination with multiple internal stakeholders. Preferred experience in and knowledge of the arts and entertainment industries. MBA preferred.

Please send cover letter, resume and salary requirements to: EOE.

Send cover letter, resume, and salary requirements to:


Lincoln Center is an Equal Opportunity Employer.