SVP, Strategic Insights, Bravo and Style
Manage all phases of research and strategic insights for Bravo and Style, including target and brand development, content development and execution, scheduling, marketing, digital & new media, business development, sales research, and general consumer, media, technology and marketplace insights. Sit at the table with network Presidents and senior management as the voice of the consumer, contributing to high-level strategic decision-making across all facets of the businesses.
Manage a team of over 20 researchers including four VPs who respectively run sales- and content-side research. Own and manage a seven-figure discretionary project budget. Lead Nielsen reporting team producing daily, weekly, monthly, quarterly and annual reports and presentations relating to the media and consumer landscape, pop culture, lifestyle and womens networks, and relevant consumers. Work with direct reports to evaluate potential content acquisitions and forecast their performance, and to closely partner with network scheduling & planning team. Lead separate team of primary/qualitative researchers executing surveys, focus groups, segmentation, and marketplace and consumer research to answer a broad range of business questions and identify growth opportunities across all brand departments and all platforms. Manage sales research groups producing tactical and strategic sales insights and collateral, and forecasting network and site performance. As new media business model evolves, evolve ROI measurement with it to help retain accountability leadership position in the community, particularly across platforms. Act as point person for senior corporate communications and manage research support for all network press releases and other press interaction. Act as public face of Bravo and Style by sharing consumer sharing with the marketplace consumer insights that raise the brands profiles and create business opportunities.
Train, supervise, support, and create opportunities for direct reports from the VP level to entry level.
Candidate must be a comfortable and persuasive presenter to senior business leaders.Minimum of 10 years experience in media research with previous experience in network or cable or with an agency or supplier. Minimum of 6 years experience working with Nielsen audience data, and systems including NPower, Galaxy Explorer, Galaxy Navigator and MarketBreaks. A minimum of 10 years experience (or demonstrated expertise) in Microsoft Office applications including Excel, PowerPoint and Word. Experience leading qualitative projects supporting brand level (strategic) and execution-level (tactical) decision-making for a relevant consumer brand.
Must be a team player with ability to meet tight deadlines. Experience working on a digital (online) business a significant plus. Knowledge of Internet/digital ratings and metrics a significant plus. Familiarity with syndicated consumer databases and cross-tabbing software a significant plus. Familiarity with local Nielsen tools a significant plus. Familiarity with AudienceWatch a significant plus. Experience creating and institutionalizing custom segmentation a significant plus.
Exposure to (or familiarity with) IAG, Prizm and/or BehaviorGraphics helpful. Candidate should have an in-depth understanding of TV programming/scheduling and strong familiarity with the impact of DVR measurement on TV ratings.
Bachelor's degree required
NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.