Senior Manager, Product Development

Employer
Location
New York
Posted
Jun 21, 2011
Closes
Jul 21, 2011
Contact
. .
Duration
Full Time
Responsibilities: POSITION OBJECTIVE:
This position is responsible for the development, growth and adoption of digital/web teacher products and tools with the intent of driving user engagement leading to revenue.

GENERAL RESPONSIBILITIES:
-Market and Competitive Understanding and Research
-Participate in market research and user testing efforts
-Closely monitor market trends, competitor activities and customer behavior
-Regularly issue reports and disseminate information to the Education team on trends and opportunities

-Customer Understanding and Definition
-Study trends in customer habits and develop appropriate customer segmentation and use cases.
-Collaborate with Reporting & Analysis team to set benchmarks, measure performance and assess value to customers. Track and report on key business metrics and user behavior patterns to drive customer-centric product design decisions.
-Translate customer and market needs into product requirements.

-Product Development process, Including Business Case Development
-Lead strategy and planning for new product concepts, developing the product vision, business case and coordinating and driving product planning. Leverage input from internal constituencies, and identify customer and brand needs to shape product requirements.
-Draft product proposals, project briefs, content specifications, and manage to project milestones.
-Lead business side of product development lifecycle from business requirements definition through launch. Ensure that the decision making process determines whether new functionality should be custom-built, or delivered from leading vendors.
-Oversee project budgets and launch calendars.
-Produce quality work product that reflects Scholastic's mission, voice, and point of view.

SPECIFIC NEAR TERM RESPONSIBILITIES

-Business lead for Teacher Site Relaunch Project
-With Production, Creative, and Tech teams, develop and clarify site and feature requirements to meet business goals including quality, effectiveness, budget and schedule
-Lead business-side translation of requirements into functional specs for development, working with internal team members and external vendors.
-Ensure that analytics needs are defined and incorporated into the new site.
-Drive assessment of what features/site requirements may need to be adjusted, changed, or deprioritized for Phase 1 launch, based on cost, complexity, and schedule. Also, collaborate with team and management on how those features/requirements may be adjusted.
-Develop Plan for Phase 2 of Site Relaunch
-Work with team to develop user testing efforts; manage user testing vendors, working closely with Creative team.


Qualifications: REQUIREMENTS:
-5-8 years of product management experience in website or digital media product development, specifically in the areas of community functionality, and K-8 classroom needs
-Demonstrated track record for creating, building, and implementing digital and/or community products
-Demonstrated understanding of educational product needs for classroom management or instruction
-Experience setting goals and carrying out plans to achieve them
-Ability to move from strategy to execution
-Strong written and verbal communication skills
-Bachelor's degree, with relevant advanced degree a plus
-Ability to work effectively with teams of peers in a cross-discipline environment
-Strong attention to detail and process along with an ability to see and attend to the Big Picture.
-Ability to prioritize and organize workload for self and for other team members.
-Strong communication skills
-Strong follow-up skills and orientation towards results.




Applications are only accepted through our Online Career Center.

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