Frontlist Marketing Manager

Jul 26, 2011
Aug 25, 2011
Grace Meidanis
Full Time

The Frontlist Marketing Manager will be responsible for leading the development and execution of marketing campaigns for select frontlist titles on the Press list. He/she will work closely with Publicity and Sales colleagues to devise activity that will drive sales of physical and digital book products, and will work directly with authors and author teams to optimize their networks/platforms. Additional areas of focus will include social media and community development, collateral and materials development, and creative B2C marketing that aligns with the Presss new portfolio strategy for trade, core, and skills titles.

Key Responsibilities:

Develop and execute detailed marketing campaigns for new titles
Report on campaign progress/results to Press colleagues (Publicity, Sales, Edit) to inform their ongoing activities
Communicate regularly with authors on the development, execution, and performance analysis of campaigns
Work closely with authors and author teams to engage existing and new audiences for books and ebooks
Work with Creative team on print and digital collateral, from concepts to final proof stages
Manage marketing and co-op budgets and process campaign-related POs and invoices for all areas
Collaborate with other members of the HBR Group Commercial team to continuously find new ways to promote and market book products via HBR channels
Support as needed on traditional marketing programs, including awards, event support, advertising, and programmatic seasonal list support
Aid in the creation of new processes that strengthen ties between domestic and international marketing/communications

Minimum 5 years marketing experience in publishing
Experience in traditional, web, and social media marketing
Proactive approach to product marketing
Strong project management skills
Strong Communications skills
Comfort with metrics that drive successful direct marketing & social media campaigns
Understanding of critical Marketing-Sales relationship
Confidence in managing authors and outside vendors
Creative thinker who can easily apply concepts and ideas from other arenas
Analytical skills that inform decision-making

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