Digital Connectivity Planner

Winston Salem
Aug 15, 2011
Sep 14, 2011
John White
Full Time
We are seeking a Digital Connectivity Planner (digital media planning) to join our North Carolina media team.

Candidate must possess knowledge in the following areas of digital media: Branding, Direct Response Campaigns, CPA, CPC, Behavioral Targeting, Localized Placements, Ad Network Placements, and others.
  • Develop and manage digital media plans; negotiate and purchase media.
  • Manage the day-to-day implementation, and optimization of campaign activities.
  • Manage campaign authorizations, budgets, and reconciliation process.
  • Interact daily and maintain rapport with digital media publishers.
  • Analyze research data and media/marketing information; issues and reports information to clients.
  • Responsible for the preparation of Insertion Orders and placement of advertising with media vehicle.

    Evaluate and construct media POV on various media vendor ability to reach target audience.
  • Provide input to creative recommendations when appropriate to improve media performance.
  • Presents media plan to account service and client for approval and makes adjustments as necessary.
    Experience with campaign management/ad serving technology via Double Click DART.
  • Preferred working knowledge of third party Internet marketing research: Nielsen NetView, @Plan, NetRatings.
  • Strong ability to multi-task and manage requests in a timely manner.
  • Strong time-management and organizational skills.
  • Strong written, verbal communication and negotiation skills.
  • Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)

    Four-year degree is required
    Two years of account or media research/planning experience in either a digital agency or digital media firm.

    Mullen is an eoe encouraging diversity in the workplace

    Education Required: Bachelors