Senior Manager Publicity, Digital & Home Entertainment

New York
Aug 25, 2011
Sep 24, 2011
Human Resources
Full Time
The Senior Manager Publicity, Digital and Home Entertainment, works as part of the wider communications team at BBC Worldwide America and is responsible for the day to day publicity and PR for the Digital and Home Entertainment business, plus Licensed Consumer Products. The position has daily contact with executives from all three departments. This role exists to promote programs throughout the cycle of digital and DVD release. It also represents licensed products connected with BBC brands. Primary responsibilities include:

Work with VP Publicity to develop integrated communications strategies for Digital Syndication, Home Entertainment in North America (U.S. and Canada), and Licensed Consumer Products which encompass traditional and digital media, social media, speaker opportunities and events.
Deliver activity against this plan.
Carry out evaluation of key campaigns to assess effectiveness and cut-through.
Develop and maintain relationships with key trade, consumer and social media writers to build the appetite for content and to generate excitement and buzz around priority titles.
Give special attention to digital media, exercising out of the box thinking and exploiting the full range of social media opportunities.
Oversee Home Entertainment Press Web Site.
Liaise with agents and BBC America team to develop a talent management program, and manage talent in connection with promotional activities.
Work with teams and Events Director to develop events around priority titles.
Set up interviews/speaker platforms for spokespeople to grow profile and present the BBC at the forefront of the business.
Launch new digital initiatives.
Act as a spokesperson for the business where appropriate.
Manage outside agencies as appropriate.
Update teams on press reaction and industry news.
Manage the coordinators workload to ensure that administrative tasks are carried out in a timely manner and that the coordinator is not overworked.
Manage intern recruitment and workload.
Attend weekly departmental meetings.

The ideal candidate will meet the below requirements:

Minimum 5 years experience working in a publicity role, preferably with a media company.
Solid experience in planning and executing cut-through publicity campaigns in the traditional and digital space.
Able to work under pressure to tight deadlines, and able to manage multiple tasks
Excellent written and verbal communication skills.
Working knowledge of and contacts with traditional and online media in the U.S. and Canada.
Experience in working with creative and on-screen talent.
Understanding of social media strategy and execution.
Must be highly-organized, as well as systematic and strategic in approach.
Ability to deal with colleagues effectively and politely.
Experience in coordinating event logistics.

To apply,

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