Manager, Off-Air Media Marketing - Syfy

Location
New York
Posted
Aug 26, 2011
Closes
Sep 25, 2011
Contact
Human Resources
Category
Television
Duration
Full Time
ROLE SUMMARY:

Manage Syfys Off-Air, Brand, and Consumer Marketing efforts. Position requires knowledge of traditional and non-traditional marketing for a television network, ability to plan and execute promotional campaigns and events for brand and programming initiatives. Responsibilities include (but are not limited to) planning and executing media and promotional campaigns, serving as a liaison between internal stakeholders and external agencies/partners, managing budgets, coordinating digital initiatives including content distribution, and the management of two coordinators.

Candidates MUST have Media Planning experience!

ESSENTIAL RESPONSIBILITIES:

  • MEDIA & PROMOTIONAL CAMPAIGNS


    • Manage the planning for several media campaigns and promotional events as designated by Director, Off-Air Marketing and Promotions
    • Identify, plan and execute several promotional events, sponsorships or partnerships including Syfys presence at Comic Con International
    • Serve as Brand Manager for various show priorities, partnerships, and sponsorships throughout the year
    • Work closely with external media and digital agencies as well as several internal departments, such as, Production, Press and Publicity, Ad Sales, Strategic Marketing and Syfy.com in developing campaigns
    • Oversee the execution of campaigns by serving as liaison between external agencies and production team
    • Develop briefs and presentations on marketing efforts associated with the show/project. Present to senior management


  • DIGITAL INITATIVES

    • Work with Digital Press Agency by coordinating digital asset distribution for all shows (weekly clips, promos, press releases, photos, etc) as well as sweepstakes opportunities with various sites
    • Coordinate execution of digital media campaigns. Including managing production process, coordinating custom programs with individual sites, etc.
    • Coordinate and execute various on-air and online sweepstakes by working with legal, digital and production


  • BUDGETS

    • Manage off-air marketing & promotions budget by preparing annual and quarterly budget documents, working closely with finance to ensure accurate forecasting


  • AWARDS

    • Manage awards timeline and process for Syfy work with agencies to put together award submissions and route submissions for approval in a timely manner


  • MERCHANDISE

    • Work on Syfy premium program overseeing brainstorming and development of products
    • Liaison with Consumer Products team in managing licensee product and relationship


  • OTHER DUTIES

    • Identify corporate synergies and external partnerships that help leverage Syfy assets in exchange for marketing support
    • Manage two coordinators by delegating responsibilities and identifying growth opportunities
    • Analyze competitive landscape and research in tandem with external agencies


BASIC QUALIFICATIONS:

  • Bachelors Degree
  • Minimum 3 years marketing experience
  • Minimum 3 years experience working in television or entertainment space


ELIGIBILITY REQUIREMENTS:

  • Interested candidates must submit a resume/CV online to be considered
  • Willingness to work overtime, nights/weekends as needed
  • Must be willing to work in New York
  • Must be willing to take drug test and submit to a background investigation
  • Must have unrestricted work authorization to work in United States


DESIRED CHARACTERISTICS:

  • Experience working in television marketing
  • Resourceful, organized and process and detail oriented
  • Proactive, can do attitude with an ability to work with a different personalities
  • Excellent written and verbal communication


NBC Universal is an Equal Opportunity/Affirmative Action Employer promoting diversity in the workplace. We invite and encourage response from women, persons of color, veterans and the disabled.

Please apply via our Career site.

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