Associate Director, Digital Media

Sep 19, 2011
Oct 19, 2011
JoAnne Davis
Advertising, Other
Full Time
Digital Media Associate Directors are experts in the field, possessing a broad set of media strategy and planning skills. The Associate Director has ownership and direct responsibility for key accounts managed from the Chicago office. The Associate Director oversees their team in the development of strategy and writing of display media plans to meet clients marketing objectives and the subsequent negotiation, implementation and performance analysis. The role encompasses all categories of Display digital media, including: Traditional, Local, Premium, Video, Social, Mobile Associate Directors are part of the core account team and maintain a strong relationship with the client and internally across all disciplines.

Major Job Accountabilities:

Supports Digital Media Director in articulating departmental and iCrossings view on customer segmentation, display media strategy tactics and execution. Ensures that strategies align with objectives and objectives of projects are met.
Oversee development of program strategies and analyses for all categories of Display, including: Traditional, HyperLocal, Premium, Video, Social, Mobile.
Responsible for comprehensive management of assigned accounts within the digital media department with minimal oversight. Typically, this includes the management of industry/category knowledge, display media planning, display media negotiations and implementation, performance tracking and analysis and various associated projects.
Draw insight from program results and ensure dialogue with client and internal team on informed strategic implications
Assume substantial role on the core client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.
Assume ownership of key client questions and issues related to media; Serve as day-to-day contact
Work closely with Director, account, creative and measurement teams to ensure display media plans and creative/measurement work are strategically aligned, client needs are met and iCrossings quality levels are maintained.
Provide leadership in employee technical and professional development training programs
Assume broader role in key departmental or company initiatives
Manage the work of Senior Media Managers, Media Managers and Media Analysts by providing leadership, ongoing feedback, effective motivation, performance evaluation, career direction and training of staff members

Knowledge and Skills:

Bachelors degree in a related field required
Additional education desired
Minimum of 5 years in roles of increasing responsibility in departments of a similar nature (e.g., ad agency media department).
Extensive online display media experience is an absolute requisite.
Knowledge of, and familiarity with digital media ad products for either Video, Social or Mobile platforms.
Management experience is required, with a minimum of 3 years in a management role.
Proven leadership ability and previous client relationship experience required.
Thorough knowledge and understanding of interactive media (all channels and pricing models) preferred
In depth understanding of display media planning, negotiation, implementation and performance analysis
Superior supervisory and management skills
Proficient computer and media research skills (e.g., Word, Excel, PowerPoint, MRI, CMR, etc.)
Exemplary communication skills (persuasive written, compelling oral)
Time management and problem solving skills
Proficiency in managing numbers and conveying complex analytical data concepts to lay people

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