Senior Publicist

North Adams
Oct 31, 2011
Nov 30, 2011
Marci Saunders
Full Time
Storey Publishing is seeking a Senior Publicist to handle all aspects of publicity. Will be responsible for coordinating multi-city author tours, creating and executing publicity campaigns, and securing national/regional/local publicity. Will be in direct contact with authors and media regarding publicity.

Essential Functions:

Book author interviews and secure coverage for assigned titles, including special events and author lectures.

Plan and execute author tours.

Identify the best and most appropriate audience for assigned titles and compile media lists accordingly.

Build contact base at print and electronic media of those interested in specific titles.

Cultivate personal contacts with the media.

Research and develop innovative copy suitable for press releases, pitch letters, online communities, web articles and blogs.

Act as author liaison, establishing professional, effective working relationships with authors.

Keep appropriate in-house staff apprised of publicity developments; coordinate campaigns with marketing colleagues.

Work with the Director of Marketing/Publicity to plan and map publicity campaigns.

Mentor Publicity Assistants, as needed.

Skills/Qualifications required:

BS or BA in marketing, advertising, communications or business administration.

Minimum 3-4 years of book publicity or related experience.

Familiarity with key print and electronic book contacts is required.

Ability to pitch media and deal with author with ease and professionalism is necessary.

Must be creative and have an enthusiastic approach to mining publicity

Must possess a solid understanding of the social media universe, including, Twitter, Facebook, YouTube, Flickr, forums, blogs, etc.

Strong knowledge of Microsoft Word, Excel, Outlook, and the Internet.

Excellent written and oral communication skills.

Good organizational and research skills.

Excellent phone manner.

Energetic, independent, and creative.

Attention to detail and ability to prioritize work load essential.

Must be willing and able to travel to and work author events and trade shows as necessary.

Physical Requirements:

Must be able to lift 25 pounds.

Vision and hearing must be acute enough for phone work and computer operations.

To Apply:

Send cover letter, resume and salary requirements to:

Storey Publishing
210 MASS MoCA Way
North Adams, MA 01247
Attn: Marci Saunders

Final round applicants will be asked to complete a writing assignment as part of the interview process.

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