Public Relations Director

New York
Jan 27, 2012
Feb 26, 2012
Human Resources
Full Time
This individual will manage the development and execution of consumer PR strategies to promote the company's premier brands (,,, and, including the content and tools on the websites, magazines, new books, products and TV programming.

Ideal candidates must have a passion for lifestyle, consumer and technology brands, excellent top-tier media contacts and references, and be able to:

Lead teams in conceptualizing and executing integrated PR and marketing programs across all brands and platforms.
Maintain and foster strategic relationships with media and influencers to generate brand exposure.
Manage a team independently and have a high comfort level dealing with budgets.

Minimum of 8 to 10 years of PR experience with a strong focus in lifestyle, consumer and technology categories.
Strong and established relationships with major broadcast, print and online media contacts, and proven success in working with national media.
Expertise in key digital media disciplines/tools, with a deep understanding of integrated PR campaigns and social media.
Working knowledge of how to effectively access and communicate metrics and impact of digital PR campaigns and initiatives.
Corporate PR experience with top-tier business and tech media relationships.
Excellent communication and presentation skills required.
Track record of successfully working with cross-disciplinary groups within an organization.
A love of writing and creative brainstorming are essential.
Previous television production or event planning experience is a plus.
Must have strong time and project management skills - with the ability to handle multiple priorities.

This position requires someone who shows great attention to detail, has excellent organization and writing skills and can be proactive in following through with deadlines for media. The ideal candidate must have an undergraduate college degree and experience at a public relations agency or corporate/in-house.

To apply please send a cover letter and resume to

Thank you for your interest in this position and our company. It is appreciated.

XO Group Inc. complies with all federal, state, and municipal laws that prohibit discrimination because of age, race, color, religion, sex, national origin, disability, marital status, veteran status, sexual orientation, or any other protected characteristic.