Content Director/Editor-in-Chief

Winter Park
Jan 30, 2012
Feb 29, 2012
Ms. Corporate Recruitment
Full Time
Job Description: Content Director/Editor-in-Chief

Position Summary
The Content Director works as the Chief Content Officer overseeing all content initiatives for his/her brand, both internal and external, across multiple platforms and formats to drive revenue, engagement, retention, leads and positive customer behavior. This individual is an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement. The position collaborates with the departments of marketing, digital, audience development, consumer marketing, public relations, licensing, customer service, human resources and other shared services to help define the brand story and interpret the brand story as experienced by the customer.

Ultimately, the job of the Content Director is to work as journalist businessman, leading the development of content initiatives in all forms to drive new and current business:
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.
The development of a functional content calendar throughout the enterprise channels, and defining the owners in each channel to particular persona groups.
Supervising writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
Integration of content activities within traditional marketing campaigns as appropriate to the brand.
Conducting ongoing usability tests to gauge content effectiveness. Gathering data and analytics, and make recommendations based on those results.
Developing standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing.
Leveraging market data to develop content themes/topics and execute a plan that leads to critical behavioral metrics.
Establishing workflow for requesting, creating, editing, publishing, and retiring content. Work with technical team to implement appropriate CMS.
Conducting periodic competitive audits.
Supervising the maintenance of content inventories and matrices.
Ensuring consistent global experience and implement appropriate localization/translation strategies where appropriate.
Participation in the hiring and supervising of content/story leaders in all content channels.
Work closely with company's sales, marketing and consumer marketing teams on all creative and branding initiatives to ensure a consistent message across channels.

Experience and Education Required
Bachelor's degree in English, Journalism, Public Relations or related communications field.
10-15 years of experience as a respected leader in multichannel content creation (publishing, journalism, etc.).
Experience with creating compelling messages for different target demographics.
Deep understanding of/passion for the offshore big-game fishing audience segments and activities.
Expertise in business software applications (Adobe Creative Suite, Microsoft Office, etc.).
HR-related experience including hiring, managing, performance reviews, compensation packages, etc. required.
Audience development and subscription strategies experience a plus.

Skills Required
The Content Director requires a combination of journalism, marketing and publishing mindset, with the most important aspect being to think customer first. In essence, the Content Director is the corporate storyteller that must be empathetic toward the pain points of the customer. Specific skills required:

Proven editorial skills. Outstanding command of the English language.
Training as a print or broadcast journalist. Knows how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience (it is critical that the Content Director retain the outsiders perspective of a journalist.)
The ability to lead and inspire large teams of creative personnel and content creators to achieve company's stated goals.
Skill at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.
The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
A passion for new technology tools (aka, using the tools you preach about) and usage of those tools within your own blogs and social media outreach. Social DNA a plus!
Clear articulation of the business goal behind the creation of a piece (or series) of content.
Leadership skills required to define and manage a set of goals involving diverse contributors and content types.
Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
Familiarity with marketing principles (and the ability to adapt/ignore them as dictated by data).
Excellent negotiator and mediator.
Incredible people skills.
Basic technical understanding of HTML, Drupal, video editing and other web publishing tools.
Familiarity with web analytics tools (Adobe Omniture, Google Analytics), social media marketing applications (HootSuite, Tweetdeck, etc.) and leading social media monitoring platforms (Radian6, etc.).
A willingness to embrace change and to adapt strategies on the fly.
Great powers of persuasion and presentation (Visio, PowerPoint)
Experience creating a library of content indicating SEO, translations and version control.
Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships.
Able to screen out sales pitches and look for the relevant brand and customer story.
Comfortable with acting as the brands spokesman and advocate via media appearances, interviews, sales calls, trade shows, etc.

Salary history is required prior to any interviews