Director of Marketing and Communications

Jan 30, 2012
Feb 29, 2012
Lori Leatherman
Full Time
Director of Marketing and Communications
Charles E. Smith Jewish Day School
Rockville, MD


Acclaimed for its excellence, the Charles E. Smith Jewish Day School (CESJDS) is among the premier Jewish community day schools in North America. Serving 1100 students on two dynamic, state-of-the-art campuses, CESJDS offers a full program of general and Judaic studies, co-curricular and athletic activities and community service. CESJDS provides rigorous study infused with creativity, innovation and hands-on engagement and cultivates students who have the academic knowledge, problem-solving, communication and interpersonal skills to be successful in the 21st century.


The Director of Marketing and Communications is a senior management position, reporting to the Assistant Head of School, Chief Operating and Financial Officer, and is responsible for developing and implementing the schools full range of marketing and communications efforts critical to generating new enrollment, maximizing student retention and ensuring strong recognition for CESJDS in order to enhance its development program and national profile.

Specific tasks include:
- Design, create and implement a comprehensive marketing and communications strategy that incorporates all audiences and stakeholders.
- Develop and lead all marketing efforts, including but not limited to brand management, messaging, materials, and outreach plans to advance the schools strategic and operating objectives.
- Produce and publish all school internal and external print and digital communications, including newsletters, brochures, advertisements, letters, promotional materials, etc.
- Develop and execute a plan to utilize social networking tools and strategies in the Schools outreach efforts.
- Develop and execute an advertising strategy for student recruitment and the school profile.
- Maximize CESJDS use of its website to enhance communications and promote a strong sense of community among all stakeholders, attract new students, and raise the public profile of the School.
- Establish and maintain positive working relationships within the CESJDS professional and volunteer community to ensure that all staff members utilize proper communication strategies, that messaging is aligned, and that opportunities to promote CESJDS are shared.
- Develop and maintain strong working relationships with local, specialty and national media.
- Write and edit all press releases, letters, articles, stories and backgrounders that promote CESJDS.
- Supervise the Marketing Associate.
- Other duties as assigned.

- A self-starter with a proven track record of creating and implementing strategic marketing campaigns
- Strong creative, strategic, interpersonal and organizational skills
- Exemplary writing skills
Experience developing and producing internal communications materials and publications
- Experience using a variety of media tools including video, the Internet, print brochures, social marketing tools, and parlor meetings / speaking engagements
- Ability to prioritize, establish goals and demonstrate quantifiable results
- Ability to manage multiple projects at once
- Strong, effective, high-energy team player with a can-do attitude
- Ability to develop strong relationships with administration and staff
- Experience managing budgets and timelines
- Ability to thoroughly understand and support the Schools mission and purpose
- Knowledge of and or experience working in the Jewish community is desirable

Qualified candidates should submit a cover letter, resume and salary requirements to - Job Code CM300.

The Charles E. Smith Jewish Day School is an equal opportunity employer. We evaluate all applicants without unlawful consideration of race, color, age, religion, gender, marital status, disability, veteran status or any other characteristic protected by applicable law.

Job Code CM300