Digital Strategy & Social Media Specialist

Mar 12, 2012
Apr 11, 2012
Ms. Kathleen Sherwin
Full Time
The Digital Strategy & Social Media Specialist thinks strategically and tactically about how Planned Parenthood can use digital and social media to promote its policy, advocacy, and fundraising goals. He or she is responsible for the design and implementation of campaigns and digital materials for Planned Parenthoods websites and social-media properties. S/he will work with colleagues throughout the national organization, affiliates across the country, as well as with outside vendors to create innovative campaigns and digital materials to support Planned Parenthood initiatives and engage supporters. In addition will be part of the creative team that develops innovative outreach techniques to reach our target audiences, generate media coverage and gets our message delivered and communicated. The Digital & Social Media Specialist is critical in ensuring that Planned Parenthoods online political, advocacy, and fundraising content is relevant and effective.

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