Social Media Manager

Employer
Lowe's
Location
Mooresville
Posted
May 02, 2012
Closes
Jun 01, 2012
Contact
Human Resources
Duration
Full Time
The Social Community Manager will be charged with managing the social media strategy and execution. The successful candidate will develop and maintain multiple community aspects (included but not limited to. blogs, video feeds, social networking sites, resource centers etc.). The candidate will provide comprehensive analytics reports, customer data presentations, resource management reports as well as brand, technology standards that apply to the Lowes effort in the online space. This candidate will have a demonstrated history of working in a fast-paced environment while delivering multiple projects on schedule, on budget with no errors. Must be analytical; coupled with an incredible drive for success.

Essential Role and Responsibilities:
-Develop and roll out social media optimization (SMO) strategies and tactics.
-Stay current with social media trends and best practices -Research opportunities for social marketing and select the platforms that best serve Lowes.com and the larger Lowes Corporation.
-Manage and produce content for the Lowes official presence on all targeted social media platforms.
-Leverage social media to extend and support other Lowes marketing and communication efforts and initiatives.
-Review and approve all content posted to any of the Lowes official social media sites. Assure it is accurate and representative of Lowes.
-Ensure Lowes is an active, authentic and contributing member of all targeted social media communities.
-Provide leadership in the identification/application of emerging social media trends.
-Regularly evaluate Lowes social media programs and strategy to ensure they align with the larger Lowes.com strategy, are using the right technology, and are consistent with industry best practices.
-Train the Lowes organization on social media initiatives and platforms, and relevant applications of various technologies to their work.
-Conduct meetings with various departments and units as needed in order to develop and coordinate social media programming effectively for the Lowes and maintain positive working relationships.

POSITION REQUIREMENTS
-Planning: Understands and builds a social/community strategy that is innovative. Ability to execute from start to completion as well as weekly (daily) maintenance and updates to keep efforts current.
-Project Management: Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialog with others on work and results; is a clear communicator
-Communication: Communicates clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect -Interpersonal Skills: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact -Bachelor's Degree, preferably in Communications/English, Public Relations, Marketing, Journalism or Design -Project coordination experience -Ability to deliver as a 1 person team as well as work with varying groups and co-workers on larger multi-faceted initiatives.

PREFERRED QUALIFICATIONS
-7+ years in ecommerce and writing experience
-Have some digital marketing exp
-Have at least 3 years of mgmt exp
-Would like the candidate to be able to submit examples of campaigns or an actual link

Please post to req# 341624

For job descriptions, or to apply on-line, go to www.lowes.com/careers Job ID: 341624.

Lowe's is an Equal Opportunity Employer committed to Diversity and Inclusion.
Lowe's maintains a drug-free work place.