Social Media Director/Coordinator

Hermosa Beach
Jul 06, 2012
Aug 05, 2012
Brian ToneItUp
Full Time
Tone It Up is seeking like-minded professionals to join our growing company that are interested in fitness and social media marketing.

You must live in the LA area.

This role is a fast paced and creative marketing position. We are seeking a proactive, team player that is hands on and passionate about health and fitness. Keeping an ongoing, positive interaction with our audience is absolutely essential.


Social Media Coordinator. Serve as the administrator for Tone It Up's social media communities. In addition to the management of these communities, this person will play a strategic role as initial point of contact for our relationships with various social platforms at brands we actively partner with and other Tone It Up online properties including, but not limited to,,, and

The Social Media Coordinator will be responsible for ensuring active and engaged communities around a defined topic, topics and/or campaign(s) by managing long-lead editorial calendars, monitoring online conversations and participating in those conversations to build seamless brand visibility and thought leadership. The goal is to further establish a consistent and impressive positive online presence for Tone it Up as well as to integrate our messaging into the online community in a compelling and valuable way for participants. In this role, the Social Media Coordinator will be a very important part of our Brand Management Strategy.

Screen Shot 2012-07-07 at 10.08.24 AM


-Implement social media strategy and best practices across all platforms and communities (Facebook, Twitter, Youtube, Pinterest, Instagram, ToneItUp Community site, etc.)

-Manage blog, collect content from team, feature member content and inspirational stories, create fitness posts

-Remain on top of latest trends/articles/news. (Mashable, Yahoo & other Social Media News) -----

-Stay relevant to latest trends and growing platforms.

-Manage facebook page, posts by others, read member check-ins, alert customer service for questions and interact with community.

-Post daily pictures, stories and content across all outlets (Facebook, Twitter, YouTube, Pintrest, Instagram, Blogs,) - Create graphics for postings with Photoshop or Illustrator.

-Assist team with daily posts, videos and strategy.

-Track and communicate results, with a daily report of analytics, growth of community, interaction and findings.

-Strategically plan social media campaigns and communicate weekly/monthly goals.

-A successful candidate will be artistic, passionate, driven and creative.

-In-depth knowledge, understanding and experience with Social Media Platforms (Facebook, Twitter, YouTube, Pintrest, Instagram, Blogs, Wordpress etc.)

-Experience with online monitoring and measurement platforms including Facebook Insights, YouTube Insights, Google Analytics, Twitter and Omniture.

-Experience leading Facebook campaigns

-Experience and understanding of SEO

-Basic knowledge of Photoshop.
-Basic knowledge of html.

-High achiever, self-driven with excellent verbal and written communication skills

-Leadership skills, sense of urgency, creative, energetic and enthusiastic
-Ability to prioritize and multi-task in a fast paced, changing environment
-Excellent analytical, critical thinking, and problem solving skills
-Strong organizational skills and attention to detail
-Referrals from at least two sources

Additional Experience:

Bachelor's degree in marketing, communications or related field preferred.

Graphics Design knowledge necessary. Everything is very visual and you must be able to create graphics to be viewed on all social media platforms. Photoshop or Illustrator