Marketing Manager

Location
Washington
Posted
Jul 13, 2012
Closes
Aug 12, 2012
Contact
Ms. Ann Looper
Duration
Full Time
Develops and implements an annual, coordinated marketing and promotion plan for ASLA programs, publications, products, and events:

*In coordination with member services staff, plans and implements recruitment and retention programs and develops new strategies, products, and services to promote membership growth and retention.

*Plans and implements magazine advertising sales promotions and subscription sales/renewal campaigns; develops new strategies to increase magazine circulation and advertising sales; coordinates placement of house ads and ad trades.

*Plans and implements promotional campaigns for the ASLA annual meeting and expo, including marketing collateral and messaging. Organizes and staffs ASLA Commons at the annual meeting.

*Coordinates marketing of other ASLA products, programs, and services as assigned.

*Sets goals for growth and implements metrics to measure campaign success. Identifies and develops new market potentials for the Society.

*Manages production of both print and electronic marketing and promotional materials, including brochures, ads, solicitations, and web sites. Coordinates social media promotion with appropriate staff.

*Reviews all marketing materials for ASLA affinity partnerships and manages co-marketing exchanges with allied organizations.

*Plans and implements ASLA participation in allied organizations' trade shows, meetings, and programs (some travel to shows required). Manages schedule and travel arrangements of exhibiting ASLA staff as well as logistics of exhibitor space. Coordinates marketing for ASLA participation in events, including negotiating list trades and in-kind sponsorships.

*Manages the marketing budget and assists managing director and CFO in developing budget projections.

*Performs other duties as assigned.


Education and Experience: Bachelor's degree required; advanced degree a plus. Minimum five years professional marketing experience required; experience with non-profit or magazine marketing a plus.

NO PHONE CALLS: Please email the following four items to HRMarketing@asla.org: 1. Cover letter; 2. Resume; 3. Two writing samples; 4. Salary history for the past three positions held. Only candidates submitting all four items will be considered.


NO PHONE CALLS: Please email the following items to HRMarketing@asla.org: 1. Cover letter; 2. Resume; 3. Two writing samples; 4. Salary history for the past three positions held. Only candidates submitting all items will be considered.