Manager, Media & Marketing

Location
New York
Posted
Jul 26, 2012
Closes
Aug 25, 2012
Contact
Human Resources RA
Category
Marketing, Other
Duration
Full Time
The Manager, Media & Marketing will be responsible for overseeing the Rainforest Alliances marketing efforts in the Americas and developing strategies for the distribution of content relevant to the organizations various stakeholders worldwide. S/he will guide and collaborate with businesses engaged with the Rainforest Alliance to ensure that they have the tools and information necessary to engage their audiences. S/he will develop and manage promotional campaigns, media outreach and oversee content and strategies aimed at engaging consumers, media and other key Rainforest Alliance audiences.

Responsibilities:
Manage social media marketing campaigns designed to educate and influence consumers and others;
Provide guidance to and collaborate with the businesses that are engaged with the Rainforest Alliance on promotional campaigns;
Develop media outreach strategies and consumer campaigns for the organization as a whole and for specific targeted audiences in order to meet programmatic objectives;
Cultivate US media and marketing relationships, continually seeking out new promotional vehicles and opportunities;
Coordinate closely with staff and representatives working with marketing and media in other countries to ensure efforts and messages are consistent;
Keep abreast of emerging media platforms, assess their cost effectiveness and adjust the organizations use of new tools as appropriate;
Track and measure effectiveness of the communications tools used by the organization; and
Other duties as assigned.

Qualifications:
Bachelors degree in Communications or Journalism;
7-10 years experience in professional work environment;
A minimum of 8 years experience in journalism, nonprofit or corporate communications;
Proven track record in strategic media outreach and marketing work;
Strong project management and organizational skills;
Experience in managing staff;
Demonstrated interest in conservation, corporate social responsibility and/or international development issues;
Superior written, verbal, organizational, analytical and interpersonal skills;
Flexibility and willingness to work independently on a wide range of tasks and projects;
Proven ability to prioritize tasks and work efficiently in a fast-paced environment; and
Written and verbal proficiency in Spanish preferred.


To apply:
Send resume, cover letter and salary history to Human Resources, Rainforest Alliance, 665 Broadway, Suite 500, New York, NY 10012; Fax: 212-677-2187. If emailing, use the following format in the subject line: first name and last name, job title of position you are applying for.

The Rainforest Alliance is an equal opportunity employer.

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