Vice President, Modeling

Aug 08, 2012
Sep 07, 2012
John White
Advertising, Other
Full Time
We are seeking a Vice President, Modeling to join our thriving Boston Strategic Analytics team.The VP of Modeling will be responsible for evolving, developing, and inspiring modeling insights and optimization approaches across several client engagements. This thought leadership role will cover Media Mix Modeling and other types of analysis.Duties and ResponsibilitiesPrimary responsibilities for this position include but are not limited to:∙ Direct the development of actionable insight to enhance the agency in creating break through marketing and advertising solutions∙ Act as an agency wide thought leader particularly in the areas of deep analytics (i.e. Modeling)∙ Evolve proprietary capabilities to deliver continuous improvement for clients and delivering a competitive advantage for the agency∙ Manage and mentor a team of strategic analysts to deliver high quality work for client engagements∙ Package and present capability, refine processes, and develop case studies for internal and external audiences - new business development, client development, agency evangelism∙ Collaborate and partner with other agency departments - Media, Brand Planning, PR/ Social Influence, Creative, and User Experience - in the pursuit of data-driven insights and strategies

∙ 10+ years of work experience in a professional services environment; consulting, advertising or internal client teams∙ 5+ years of advanced statistical analysis in a marketing/advertising environment, including but not limited to cluster analysis, media mix modeling and optimization, predictive analytics, and experimental design∙ Master's degree in Business, Finance, Marketing, Statistics, Economics or other quantitative discipline. ∙ Familiarity with statistical modeling, direct/ digital marketing test designs, and audience segmentation∙ Advanced knowledge and application of data extraction and statistical software such as SAS, SPSS, SQL, Microsoft Excel, and/ or others∙ Ability to guide analysts in marketing model development and lead application of statistical methods∙ Experience mentoring a team of analysts and managing their career paths and aspirations∙ Ability to articulate strategic marketing implications of performance results for business audiences with clarity and persuasiveness∙ Client presence and history of building relationships with client's analytics and data management staff∙ Balances desire for quantitative rigor with realities of inconsistent business dataMullen is an eoe encouraging diversity in the workplace

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