Manager of Backlist Marketing

San Francisco
Aug 13, 2012
Sep 12, 2012
Human Resources
Full Time
HarperOne, an imprint of HarperCollins Publishers, seeks a Manager of Backlist Marketing to work on its extensive list of over 500 active backlist titles in both digital and print formats. This position will report to the Sr. Director of Marketing. HarperOne publishes a wide array of ebooks, enhanced ebooks, hardcover, paperbacks, and audio books in the areas of healthy living, spirituality/religion, narrative nonfiction, self-help and family & relationships. Candidates must be able to create and implement digital and traditional campaigns and initiatives. The position also liaises with HarperCollins Sales Analytics & Ops team to strategize ebook price promotions for authors, categories, trends and current event topics.

Develop a marketing schedule, seasonal plan and strategy for backlist titles
Execute plans including managing campaign budgets, negotiating rates, overseeing creative development, etc.
Prepare sales sheets and comprehensive updates on upcoming promotions
Advise backlist authors on opportunities and online self-promotion
Analyze and prepare reports on campaign metrics and sales
Use data to optimize and improve marketing campaigns
Develop content for e-cards, websites, newsletters and social media
Establish and maintain social communities as needed
Collaborate with the team on seasonal marketing plans and imprint marketing initiatives as needed

Strong digital, direct, mobile and social marketing background
Experience in analytics
Ability to manage a social community
Ability to multi-task while meeting tight deadlines
Ability to collaborate as a team member and work independently with editors, publicists, authors and third party cross-promotional partners
Experience developing creative assets from concept to execution, including writing copy
Work well in a collaborative environment
Publishing experience a bonus, but not required

HarperCollins Publishers is an Equal Opportunity Employer

To apply, please submit your cover letter and resume through our website:

Please note: This position is located in San Francisco, CA

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