Marketing Coordinator - XpertHR US
Job role: Marketing Coordinator, XpertHR US Based in: the US, New Jersey Direct reporting line to: Senior Marketing Manager, New Jersey Job summary: XpertHR has truly exciting expansion plans and a major product launch in the US. We’re looking for an ambitious entry-level marketer with an understanding of digital marketing principles and an aptitude for learning new systems & techniques. We need a ‘digital native’ with demonstrable experience in marketing and communications. The right candidate will be a proficient web user with working knowledge of copy writing, campaign planning & tracking, and promotional material development. Key responsibilities: - Brand-building and awareness campaigns through digital channels - Multi-channel campaigns to generate revenue. - Tracking and reporting on campaign performance - Creation and optimization of lead nurturing programs - Creating and communicating targeted product value propositions- Ongoing optimization of the site for e-commerce/off the page sales- Planning meetings and trade shows Knowledge and expertise:- Strong copy writing skills - Understanding of digital marketing principles- Demonstrable experience in using KPIs to drive campaign planning - Proven copywriting and proofreading skills- Strong budgetary skills - Strong project management skills - Practical knowledge of web optimization techniques is a plus- Working knowledge of analytics tools is a plus (e.g. Hubspot, Google Analytics, Omniture/SiteCatalyst)- Working knowledge of lead nurturing systems is a plus (e.g. Eloqua, Marketo, Genius)Experience and behavioral skills:- Hands-on implementation skills - Tech Savvy and able to pick up new systems quickly- Excellent communication skills both written and verbal- Experience in managing external suppliers and partners - Proven experience of working within a cross-divisional team - Highly self-motivated and able to work on own initiative Benefits:We offer competitive salaries and an excellent benefits package that will provide you with significant opportunities and advantages. You may choose from a wide menu of options including medical, dental, vision, life, AD&D, short- and long-term disability, tuition reimbursement, 401(k), retirement benefits, flexible spending accounts, vacation, sick, personal, and holiday time. You are eligible for many of our health benefits from your first day of employment.