Digital Sales Specialist

Employer
Location
Salinas
Posted
Sep 06, 2012
Closes
Oct 06, 2012
Contact
Ms. Shannon Wells
Duration
Full Time
Gannett Company is a media and marketing solutions company with a diverse portfolio of broadcast, digital, mobile and publishing companies that provides consumers easy access to the things that matter most to them – any way and anywhere. We are a leading international news and information company with 23 broadcast stations, 85 daily newspapers, including The Californian.



This position is responsible for selling digital advertising solutions to the regional or large account sector that makes decisions locally, with primary responsibility to grow market share within a designated territory or account list through the combination of acquiring new business and increasing share within an existing client base. The Digital Sales Specialist must be able to work and/or relocate to Salinas, CA.



Additional responsibilities include:

Meeting or exceeding revenue expectations
Develop an understanding of the account base and related industries, customers’ individual digital business needs, and trends and patterns
Work with multimedia Account Executives and Sales Managers to develop and deliver custom solutions that provide and deliver ROI to customers
Strategizing with team members to plan and execute multimedia marketing plans
Understanding of market competitors, and execute strategies for selling against the competition
Increase market share by gaining new business and growing existing client base through aggressive face-to-face sales calls, up-sells, appointment setting and cold calls with customers and/or potential customers.


Job Requirements

Bachelor’s degree in Marketing or Advertising preferred
Expert knowledge of all facets of digital sales and marketing
Knowledgeable of web development and mobile landing pages, email marketing, and social packages
Strong interpersonal, communication and presentation skills, and ability to promote and sell concepts to team and customers
Excellent organizational skills, including proficiency in Microsoft Office applications