Conference/Tradeshow Marketing Manager

Sep 11, 2012
Oct 11, 2012
Ms. Lindsey Harris
Full Time
To be considered for this creative opportunity you MUST have at least 5 years of experience as a marketing manager of tradeshows, exhibitions or conferences in a media, events or publishing company (preferred). You must be skilled at creating and executing event marketing plans and budgets and understand and apply ROMI (return on marketing investment). You must be able to use creative copywriting to sell, cross-sell and up-sell new and existing clients (i.e sponsors and attendees) within a portfolio of events. You will need multi-media experience - integrating email, direct mail, streaming media, podcasts, etc. or are excited to be involved in a marketing matrix environment. An understanding of segmentation, from value based to behavior based and experience in building and maintaining strategic partnerships and alliances are strongly preferred.

The position is based in Hoboken, NJ – within one block of the Hoboken train station. Summit Business Media is a diversified b-to-b publishing company serving financial, insurance, banking and global mining industries.

Background Preferences
- A background in business-to-business and/or direct-to-consumer tradeshows and/or conference within a publishing organization (preferred) or event company.
- Experience in managing marketing P&Ls and developing and executing multi-media marketing campaigns
- Knowledgeable of social media and ability to build community through social media tools
- A background or experience in event focused public relations campaigns
- Comprehensive knowledge of events audience generation and exhibition sales marketing
- Experience in HTML and managing content on event websites

Attendee Marketing
-Develop overall “theme” for each assigned event, including a positioning statement/message that addresses a market need
- Develop and maintain budgets and forecasts for assigned events
- Develop and maintain master strategy and tactical timeline of all key marketing tasks, activities, and deadlines and be responsible for making sure that deadlines are met
- Collaborate with Creative Team and Conference Programmer to establish the design direction for each event campaign, ensure that consistent design and messaging is carried through each piece, and oversee the production and delivery of all promotional pieces (print and online advertising, direct mail pieces, email promotions, event websites, press releases, television and radio ads, and all other appropriate vehicles.)
- Oversee development and maintenance of assigned event websites
- Ensure that attendance and budget goals are achieved
- Work closely with local media outlets to pitch newsworthy happenings around the events

Sales Marketing
- Develop and maintain a master timeline for promotion of sponsorship and exhibition opportunities for assigned events
- Collaborate with Conference Programmer and Sales Managers to establish the direction and USP for each event ensure that messaging is carried through each communication piece and of all promotional messaging (print and online advertising, direct mail pieces, email promotions, event websites, all other appropriate vehicles.)
- In collaboration with the operations team, ensure that all marketing deliverables associated with sponsorships are fulfilled

?Bachelors degree in related field.
?Minimum of 5 years’ experience in tradeshow and/or conference marketing.
?Good organization and communication skills with particular attention to detail.
?Good skill level in Microsoft Office Suite, Adobe Photoshop, HTML

Interested candidates should email their resume, cover letter and salary requirements to: Summit Business Media is an EOE.