Senior Account Executive

Gannett Co.
San Francisco
Sep 11, 2012
Oct 11, 2012
Ms. Sydney Murphy
Full Time
USA TODAY is searching for a Sr. Account Executive to represent all USA TODAY brands including but not limited to print, digital, mobile, tablet and digital signage partnerships.

Responsibilites will include:

Highly experienced mulit-platform sales background, with a unique skill-set: must be creative, collaborative and strategic, with a lean towards creating custom programs, have a strong understanding of the principles of lead generation, and know how to sell value of editorial engagement and audience. Solid knowledge base of digital media sales solutions, including sponsorship, and display sales. Identifies client needs and uses demographic and market analysis, and knowledge of the clients business and competition, to deliver effective proposals to clients, producing sales that meet an annual revenue goal of $3.5-$5 million annually. Negotiates with internal resources and clients on advertising programs to assure that customer satisfaction is achieved and revenue objectives are met.
Using knowledge of the competition and the industry, develops and executes value added strategies that generate business and strengthen USA TODAYs marketplace position. Identifies the needs of a client through discussions of their objectives and strategies, and collaborates with client solutions to develop advertising opportunities to meet them. This includes, but is not limited to, planning and participating in special sales event functions that impact revenue, developing advertising prospects, active participation in business organizations and industry groups that lend to the business growth areas. Must be able to work and thrive in a team environment and invest in a long-term commitment to team and category of business all while supporting company goals and objectives.
Develops a high level of competency of USA TODAYs competitive advertising environment and builds knowledge of the clients business. Identifies opportunities for new advertising strategies and recommends creative ideas that improve USA TODAYs competitive position and the bottom line. Represents USA TODAY with knowledge and confidence.
Reacts to change productively and handles other essential tasks as assigned all while working in a fast paced environment. Able to work and thrive in a team environment and invest in a long-term commitment to team and category of business growth, all while supporting company goals and objectives and contributing to teams success.

Bachelors degree, preferably in business, marketing, or journalism
A minimum of five years experience as a sales/marketing representative with a high concentration in digital sales. An equivalent combination of education and experience may be substituted.
Strong knowledge of publishing/media industry.
Excellent negotiating skills.
Proven track record in achieving/exceeding advertising sales goals.
Must have demonstrable expertise in prospecting, inside and outside sales, closing deals, and maintaining multiple client accounts on a renewal basis.
Excellent oral and written communication and interpersonal skills with the ability to interact successfully with clients and advertising agencies at all levels.
The candidate should already have established strong and widespread network of contacts within the media industry i.e. agencies and clients. (Background in working with travel accounts is a plus).
Good word processing and electronic communication skills are essential. Any work in CRM data management systems is a plus i.e.
Must have good math skills and the ability to analyze data in order to develop presentations and effectively bring in advertising revenue, and to accurately account for associated expenses.
Must be aggressive and self motivated, organized and entrepreneurial by nature. Self starter, dynamic and results oriented all while working in a team environment.
In addition this position is required to consistently demonstrate the values of the Advertising departments culture of success.

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