Senior Marketing Manager

New Providence
Sep 11, 2012
Oct 11, 2012
Mr. David Hipkin
Marketing, Publishing
Full Time
Senior Marketing Manager - XpertHR-US

Based in: the US, New Jersey

Direct reporting line to: Group Marketing Director, UK based

Secondary/operational reporting line to: Commercial Product manager, New Jersey based

Job summary:

XpertHR has truly exciting expansion plans in the US. We’re looking for an experienced marketer with a thorough understanding of the US b2b market with a particular strength in sales lead generation and e-commerce to set and manage our regional marketing strategy.

We need an ambitious all-rounded senior marketer with a proven track record in b2b lead generation and web optimisation to drive sales, thorough understanding of entering new markets, as well as creating lead nurturing campaigns across different channels. The right candidate will be able to drive business forward, providing strategic input to the cross-functional management team and with minimum direction.

Key responsibilities:

- Brand-building and awareness campaigns
- Cost-effective lead generation for telesales and field sales teams
- On-going optimisation of the site for e-commerce/off the page sales
- Re-seller channel support

Knowledge and expertise:

- Expert in full marketing mix and brand management
- Demonstrable understanding of e-commerce
- Practical knowledge of web optimisation techniques for off the page sales
- b2b lead generation expertise to build an on-going sales pipeline
- Practical experience of penetrating new markets/taking a new product to market
- Extensive experience in using online KPIs to drive campaign planning
- Working knowledge of analytics tools
- Proven copywriting and proofreading skills
- Strong budgetary skills
- Strong project management skills

Experience and behavioural skills:

- Strategic thinker with hands-on implementation skills
- People management experience
- Excellent communication skills both written and verbal
- Extensive experience in managing external suppliers and partners
- Strong stakeholder management - relationship builder and influencer
- Proven experience of working within a large international company
- Highly self-motivated and able to work on own initiative with minimum direction

Reed Business Information provides data services, information and marketing solutions to business professionals in the UK, the US, Continental Europe, Asia and Australia. It produces industry critical data services and lead generation tools, and over 100 online community and job sites. It publishes over 100 business magazines with market leading positions in many sectors. Reed Business Information Ltd is part of Reed Elsevier, a world leading provider of professional information solutions in the Science, Medical, Legal and Risk and Business sectors.

Salaries / Benefits:

We offer competitive salaries and an excellent benefits package that will provide you with significant opportunities and advantages. You may choose from a wide menu of options including medical, dental, vision, life, AD&D, short- and long-term disability, tuition reimbursement, 401(k), health savings and flexible spending accounts, paid time off, and paid holidays. You are eligible for many of our health benefits from your first day of employment

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