Publishing Marketing Manager

San Francisco
Sep 13, 2012
Oct 13, 2012
Ms. VIZ Media HR
Full Time
VIZ Media is looking for a Publishing Marketing Manager to join our Publishing Sales & Marketing team!

•Knowledge of consumer entertainment such as anime, manga, comics and/or games PREFERRED
•Professional understanding of the entertainment market targeted at children, preteens and/or teens PREFERRED
•Familiarity with online media and content management systems a PLUS
•MUST be able to travel as needed

The Publishing Marketing Manager develops and executes coordinated marketing efforts to build brand identity and expand the customer base for the company’s adult and children’s book lines. This position must be able to take full ownership over key marketing Initiatives and understand which metrics will be measured to evaluate the execution of such activities.

1.Develops and executes publishing marketing strategies and initiatives, working closely with the Sales & Marketing Director and Editorial Directors.
2.Manages creation of marketing collateral such as advertising, display components, dummies, and promotional items, working with both in-house staff and third-party vendors (graphic designers, printers, etc.)
3.Develops key messages and writes promotional copy and informational content for press releases, press marketing publications, and press kits.
4.Maintains social media sites (Facebook, Twitter) and executes website promotions.
5.Works closely with the PR & Events Manager to plan and execute consumer outreach events, including conventions, author appearances, and other special programs.
6.Supervises the marketing lifecycle process and day-to-day marketing planning and execution for designated properties.
7.Creates and manages both overall and property-specific marketing budgets.
8.Performs analyses of specific marketing initiatives and prepares reports to interpret results and refine strategy as needed.
9.Collaborates with a wide variety of functional areas, including but not limited to the Editorial, Licensing, Digital Publishing, and Animation departments to execute specific marketing plans.
10.Develops and maintains media contacts and leverages appropriate external partnerships to maximize marketing opportunities.
11.Conducts market research and identifies and tracks market trends in company's industry.
12.Represents VIZ Media at events such as presentations, consumer conventions, and trade shows

In addition to these responsibilities, performs other activities as assigned

•Knowledge of consumer entertainment such as anime, manga, comics and/or games PREFERRED
•Professional understanding of the entertainment market targeted at children, preteens and/or teens PREFERRED
•Proficiency with standard productivity programs such as Microsoft Office (Excel, Word, PowerPoint) A MUST
•Knowledge of graphic design programs, specifically Adobe Creative Suite (InDesign, Photoshop) a PLUS
•Familiarity with online media and content management systems a PLUS
•MUST be able to travel as needed
•Proficiency with computer usage, including email, Internet, and standard software
•Ability to speak, read, and write effectively in English
•Ability to pay strong attention to detail
•Ability to prioritize and balance multiple projects simultaneously
•Ability to manage time effectively and meet deadlines
•Ability to communicate and interact professionally with culturally diverse clients, providers, and staff
•Ability to work effectively in a small organization with an emphasis on teamwork
•Ability to work legally in the United States
•Ability to live in/commute to the San Francisco Bay Area

•5-7 years of relevant business experience
•Prior experience in building, executing, and reporting on comprehensive multi-channel marketing campaigns, preferably in the Media/Entertainment industry a MUST
•Management experience a MUST
•Equivalent of Bachelor's Degree from an accredited college or university, or equivalent, with a record that demonstrates suitable preparation for this position

This position does not supervise others, but may give guidance to the work of interns and freelancers.

Approximately 90% of time spent on the job involves use of a video display terminal; therefore, must be able to sit for extended periods and to utilize standard ergonomics practices. Primarily works in an office environment, requiring the following activity: lifting and carrying materials weighing up to 15 pounds, kneeling, bending. Must be able to use standard office equipment such as copiers and faxes. Must be able to travel occasionally as needed.

As part of a multi-media entertainment company, employees may be subjected to work-related images including content such as: sexually explicit images, nudity, and graphic violence. Employees should be willing to work with this type of content. VIZ Media does not condone the viewing of this content where not work-related.

Employees must adhere to all applicable VIZ Media policies and procedures. Regular and predictable attendance is required. Willingness and ability to work non-standard business hours, such as nights and weekends, on an as-needed basis is required. Employees must be able to cope effectively with deadlines and multiple demands.

Please send your detailed cover letter, resume, AND salary requirements. Please specify “Publishing Marketing Manager” when applying.

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