Media Manager

Location
Santa Clara
Posted
Sep 19, 2012
Closes
Oct 19, 2012
Contact
Gloria Kao
Duration
Full Time
Changyou.com(US) is actively seeking out an energetic, motivated, and experienced candidates to fill the role of Media Manager.

Responsibilities:

* Partner closely with Product Marketing Manager to develop media campaign strategy and optimal advertising mix (CPC, SEM, CPA, CPM and hybrid mix) for variety of client and browser based games.

* Evaluate and construct volume media mix/opportunities including networks (performance, behavioral, retargeting, contextual, SEM display etc), media exchanges and affiliate advertising providers

* Partner with Product Marketing and Creative Services team to deliver effective creative that drives efficient CPA, strong CTR and other critical conversion metrics

* Establish an accurate, consistent and insightful reporting to demonstrate performance and efficiency of all campaigns on a regular basis

* Manage direct day to day relationships with 3rd party Media agencies and independent media destinations

* Support Social Media initiatives as required to drive fan numbers through paid media on Social platforms and other

* Support Marketing Director in portal-wide branding and user acquisition media campaign

* Support Community team's Social Media initiatives in an effort to grow our customer community through FB media campaigns on SNS and other social platforms

Requirements:

* At least 2 years experience of dedicated online media planning/buying and campaign implementation for the NA/EU markets

* Thorough understanding of all pricing and acquisition models (CPA, CPC, CPM, etc.) for digital media buys

* Excellent knowledge of the online media landscape and an existing network of publisher contacts

* Passion for online gaming plus

* Excellent knowledge of Ad-serving platforms, Tracking software and Analytics packages

* Experience in e-mail marketing and social media advertising plus

* Budget mgmt, Planning, Analytical and reporting skills

* Strong communication and media negotiation skills

* Strong communication skills and relationship management