Online Marketing Associate

San Francisco
Sep 20, 2012
Oct 20, 2012
Ms. Celeste Woodward
Digital Media
Full Time
The Marketing Associate, Search will play an integral, hands-on role in the execution of Travelzoo’s multi-million dollar search engine marketing (SEM) campaigns and other online campaigns that attract and retain users for the company’s search products, which include SuperSearch™ and™.

•Mangaging Google AdSense and Microsoft AdCenter accounts: monitoring and adjusting budgets, updating keyword bids, writing ad copy and testing landing pages
•Coordinating the design and production of display ads
•Assisting in the restructuring of large SEM campaigns using advanced functions in Excel
• Monitoring and analyzing performace of CPC and CPM campaigns and maintaining daily reports
•Conducting campaign performance testing and analyses to gain traffice volume and spend efficiency
•Creating special Travelzoo landing pages for users visiting SuperSearch from SEM campaigns
•Recommending and implementing changes to optimize campaign performance
•Assisting with meeting and exceeding defined search traffic goals
•Contribute to special marketing and operational projects on an ad-hoc basis

•Dynamic leadership ability.
•Top-notch academic record with street smarts – knowing how to get the hottest deals.
•Passion, logic and determination in research.
•Excellent written and verbal communications skills.
•Fearlessness when haggling for the best deal.
•Strong project-management, problem-solving and organizational skills.
•Ability to work in fast-paced environments

•2+ years of direct experience working on SEM
•Proficiency in Microsoft Excel
•Strong analytical abilities and attention to detail
•Interest in travel and search engine marketing
•Familiarity with online advertisement platforms such as Marin Software or Kenshoo and web analytical tools such as Google Analytics is not necessary, but a plus
•B.S. / B.A. degree

We offer:
•Top salary.
•Excellent career advancement opportunities.
•Medical, dental and vision.
•401(k) plan.
•Exciting, fast-paced and entrepreneurial culture.
•Ask about the Travelzoo Experience, a unique benefit for Travelzoo employees.

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