Marketing Producer (67-663)

Sep 21, 2012
Oct 21, 2012
Ms. Julie Smith
Full Time

Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit We are proud to be an EEO/AA employer M/F/D/V.

The Marketing Producer is a member of the Online Marketing Operations team. This position is responsible for creating online offers for specific market segments and titles. They work closely with Marketing to produce and update promotions to match Marketing’s online strategy. These offers will include the following product types: books, magazines, online sub services and other digital products, including: video, music and pdf downloads. The Producer has a clear understanding of the capabilities of the offer creation system and advises Marketing on any limitations.

This person has positive working relationships with other business units and communicates effectively. They have experience with web sites and are completely comfortable with working in a fast paced environment. The Producer has strong experience in developing/following processes so that work flows efficiently and with high accuracy.

Other responsibilities include:
-Setting up New Product/Premiums
-Creating coupon codes as needed
-Trouble-shooting problems with offers
-Maintaining user documentation of offer creation system
-Working closely with IT/ Marketing to create new types of promotions.

The Marketing Producer possesses these qualities:
-Strong analytical/logical and problem solving skills.
-Adaptable to change of direction.
-Strong organizational skills and high attention to detail.
-Basic HTML and CSS and some javascript.
-Basic Adobe Photoshop proficiency (manipulate/resize/crop images)
-Understands Natural Search Optimization strategies
-Know how to use MS Office Apps.
-Visual Design experience
-Experience using Content Management tools.
-Excellent written and verbal communication skills
-Solid understanding of web production and the technologies involved.
-Able to deal with ambiguity and identify the critical path in a project.
-Ability to learn other computer based programs/systems

Rodale has made a positive difference in the lives of millions of people. Perhaps we'll make a difference in yours. Discover this career opportunity and more at

Please apply directly at:

Rodale has made a positive difference in the lives of millions of people. Perhaps we'll make a difference in yours.
Discover this career opportunity and more at

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