Senior Media Officer

Sep 28, 2012
Oct 28, 2012
Human Resources
Full Time
Position Objective:
To maximize media coverage for PETA's campaigns
Primary Responsibilities and Duties:
• Develop media pitches
• Develop different angles with which to approach bloggers, reporters, and other media outlets
• Generate media coverage for serious pitches, events, ads, website interviews, and features
• Keep informed of local and national columnists at papers, magazines, wires, and websites
• Develop and maintain relationships with members of the media and select online reporters and maintain PETA's list of media contacts
• Write and edit advisories, pitches and news releases
• Work with senior PETA staff to create pitch plans
• Perform any other duties assigned by the supervisor
• Degree in a related field or equivalent experience
• Minimum of 5 years of media relations experience
• Demonstrated extensive knowledge of the media industry
• Excellent working knowledge of print, broadcast, and online media outlets
• Thorough knowledge of animal rights issues and PETA campaigns
• Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
• Proven exceptional written and verbal communication skills
• Proven excellent organizational skills and attention to detail
• Proven ability to work well under pressure and meet deadlines
• Professional appearance and adherence to a healthy vegan lifestyle
• Support for PETA's philosophy and the ability to advocate PETA's positions professionally
• Commitment to the objectives of the organization

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